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Local event marketing: from the neighborhood around the globe

Dear Sir or Madam,

These days, companies have to have a digital presence – often worldwide even. However, building real relationships with customers is much easier if you interact in person: The mix leads to success.

We've picked out four examples to show how global brands are engaging their customers. The key? Local events.

Enjoy reading!
Your team of EuroShop
www.euroshop-tradefair.com

Using event marketing to tie people to the brand

How retailers and brands become part of a local community

Many people at a CUPRA event; Copyright: CUPRA
We are all online and globally connected. This is precisely why companies are rediscovering the inimitable effect of personal encounters and physical experiences. Here are four examples to show you how retailers and brands leverage local events to build customer loyalty.

An amphitheater as an Apple store

The atrium of the new Apple Store in Shanghai with large pillars and a round skylight above; copyright: Apple Inc
Events such as the "Today at Apple" sessions play a prominent role in the new Apple store in Shanghai. The retail location with its open, circular layout is intended to serve as a meeting place for the Apple community.
Have a look at Apple's new store concept

Why shoppers decide to buy from a brand – or not

The "2024 Online Retail Trends Report" examined which customer expectations were not met by online retailers. And which factors are decisive for customers when choosing an online store.
A person is scrolling through a webshop on a smartphone; copyright: cottonbro studio/Pexels
Get your insights into shopper behaviour
A quote on revitalized city centers and attractive retail from Elke Moebius, Director EuroShop, next to her profile picture and a call to action for the magazine article

Direct mail ads are still in demand

A white letterbox with a lawn in the background; Copyright: Mikaela Wiedenhoff / Unsplash
Despite the digital age, print advertising continues to create an emotional connection between consumers and brands. In a recent study, Vericast sheds light on how consumers respond to direct mail.
Explore these learnings on consumer engagement

EuroShop@Social Media

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Everything about the Dimensions of EuroShop: Stay up to date with our magazine and follow EuroShop - The World's No. Retail Trade Fair on LinkedIn!
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EuroShop.mag – Your community mag

To get in contact with us, please mail to redaktion@EuroShop.de.

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EuroShop – The World´s No. 1 Retail Trade Fair, Feb. 22-26, 2026

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Portal editorial team: beta-web GmbH / iXtenso.com
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