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Innovative marketing strategies: community over sales

Dear Sir or Madam,

This is not the first time that we have reported on a car dealership in EuroShop.mag. And for good reason, because electric car brands are trying out new marketing and loyalty concepts wherever you look. At the NIO showroom in Düsseldorf, we learned how event marketing is used to build a fan base.

Always on the road for the EuroShop community,
Your team of EuroShop
www.euroshop-tradefair.com

Customer centricity leads to new loyalty strategies in the car industry

A visit to NIO House in Düsseldorf
In the front two bar tables, behind them two large couches, a playroom for children and a shelf with products; copyright: beta-web GmbH/Pott
Young brands such as the electric car company NIO from Shanghai are trying out new marketing concepts. At NIO House in Düsseldorf's pedestrian zone, we took a look at what car retail looks like when the focus is on customers rather than car sales.
Explore the NIO House Düsseldorf at EuroShop.mag

Al-Futtaim IKEA: a playground for families
Al-Futtaim IKEA Store of Tomorrow; Copyright: Al-Futtaim IKEA
The new Al-Futtaim IKEA concept offers opportunities in their stores for kids to play and explore. The goal is to create family-friendly shopping experiences.
Read more about this retail concep at EuroShop.mag

Lighting design for a superior customer experience
A bake shop with a modern shop design and lighting in a grid pattern; Copyright: Imoon
The retail industry, especially in Food & Grocery, is rapidly evolving due to digitalization and sustainability efforts. According to Imoon, lighting plays a pivotal role in enhancing brand identity and creating unique consumer experiences.
Find out more at EuroShop.mag

EuroShop@Social Media
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EuroShop – The World´s No. 1 Retail Trade Fair, Feb. 22-26, 2026

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH / iXtenso.com
Newspartner: EHI, beta-web GmbH / iXtenso.com

Footer with various trade fair icons of the EuroShop trade fair family; copyright: Messe Düsseldorf.
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