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Inspiring the retail world: from Shanghai to Düsseldorf

Dear Sir or Madam,

Creating an atmosphere in which people are inspired: This is a successful model for stores as well as for events.

China in-store proves this year again why numerous retailers and brands come to Shanghai. From 29.11.-01.12.2023 you can gain inspiration for your retail business and contacts in the Chinese retail market.

With a new flagship store in Düsseldorf, Douglas wants to inspire a very special target group: Generation Z. Find out what the cosmetics chain is doing to achieve this and much more in this newsletter.

Let's create a buzz together,
Your team of EuroShop

China in-store 2023

Don‘t miss the event!

Asian visitors look at products at a booth, above the text: "95 percent of visitors would recommend China in-store to others"; Copyright: China in-store/Messe Düsseldorf

China in-store is compelling! As a trade show for equipping sophisticated stores in the fashion, lifestyle, consumer goods and automotive industries, it has established itself as a jewel in recent years.

Retailers and brands will find solutions for store design, visual merchandising and lighting as well as retail marketing and retail technology innovations.

From 29.11. to 01.12.2023, suppliers will present their products for the success of your retail business in Shanghai. The trip is worth it!

Douglas store for Gen Z in Düsseldorf, Germany

From omnichannel event location to beauty salon

An escalator with an overview panel and next to it a seating area in a round open arch; Copyright: beta-web GmbH/Pott
Douglas presents a brand-new store on Düsseldorf's high street, with a refreshing interior design, innovative digital services and instagramable events tailored to the wishes of its young clientele.
Immerse yourself in the beauty world of Gen Z

Lighting management in retail: equipping and retrofitting

How smart lighting helps to shine bright while being energy efficient

The Signify booth at EuroShop; Copyright: Messe Düsseldorf/Andreas Wiese
Dennis Sczech of Signify DACH tells us how to combine great lighting with sustainability and energy savings – from recycled luminaires to smart lighting management.
Let yourself be enlightened

MUSINSA opens its first offline flagship store ...

... while seamless integrating the online shopping experience

The MUSINSA Flagship Store from the outside; Copyright: MUSINSA
MUSINSA has announced the opening of its first brick-and-mortar flagship store. What's special about it: The store offers the same customer benefits and experience both online AND offline.

EuroShop@Social Media

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EuroShop – The World´s No. 1 Retail Trade Fair, Feb. 22-26, 2026

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH /
Newspartner: EHI, beta-web GmbH /

Footer with various trade fair icons of the EuroShop trade fair family; copyright: Messe Düsseldorf.
Legal disclaimer

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Phone: +49 211 4560-01
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