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Header graphic: EuroShop Newsletter; Copyright: ergo

Designing a trade fair as an experience with tremendous appeal

Dear Sir or Madam,

Trade shows are unique experiences. They offer exhibitors great potential to impress visitors. What does successful exhibit design look like? And how can a start-up score points at a trade show, even with few resources? We have collected some tips for you.

Another trade fair highlight: China in-store will inspire you with great solutions for your retail business. Come to Shanghai from November 29 to December 1, 2023. The trip will be worth your while!

Let us inspire you for the trade fair business,
Your team of EuroShop

How do I turn trade fair visitors into customers?

3 tips for a unique and powerful expo design

A modern designed exhibition stand with many visitors in an exhibition hall; Copyright: Maister
How do I draw people to my trade show booth? In our interview Bram Couvreur – owner of the design agency Maister – gives valuable tips for an impressive trade fair design.
Immerse yourself in the expo stand design

China in-store 2023

Retail designers and suppliers shouldn't miss the trade show!

Many Asian visitors at a trade fair; Copyright: China in-store/Messe Düsseldorf

Trade visitors from brands such as Zara, Nike, Huawei, Swatch, McDonald's and Sephora and many more clearly show: China in-store has established itself as a trade fair for the discerning fashion and lifestyle trade.

From November 29 to December 1, 2023, retailers and brands will experience the most innovative solutions for shopfitting, store design & lighting as well as for retail technology and retail marketing in Shanghai.

Visit China in-store and find everything you need for your successful retail business.

Why the China in-store convinces!

Victoria Yards in Johannesburg

A mixed-use project that combines art, sustainability and commerce

Beds and plants between old flat industrial buildings; Copyright: Messe Düsseldorf/Moebius
In Johannesburg, South Africa, neighborhoods are to be revitalized. One of these projects is Victoria Yards. Retail, arts and crafts as well as education are brought together in old industrial buildings, resulting in a project with global appeal.
Come with us on a brief tour

5 tips for trade show presentations of start-ups

From booths to funding to giveaways

A black wall with the inscription "Start-up Hub", in front of it visitors of a trade fair; Copyright: Messe Düsseldorf/Andreas Wiese
Trade fairs offer start-ups the opportunity to present themselves to a broad audience and potential customers and investors. But how does a company set itself apart from other exhibitors, especially with a small budget? We have put together a few suggestions.
Pick up some tips now

EuroShop@Social Media

Graphic: Social Media Icons of EuroShop trade fair
Everything about the Dimensions of EuroShop: Stay up to date with our magazine and follow EuroShop - The World's No. Retail Trade Fair on LinkedIn!
EuroShop – The World's No. Retail Trade Fair – at LinkedIn
EuroShop.mag – Your community mag

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EuroShop – The World´s No. 1 Retail Trade Fair, Feb. 22-26, 2026

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH /
Newspartner: EHI, beta-web GmbH /

Footer with various trade fair icons of the EuroShop trade fair family; copyright: Messe Düsseldorf.
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Phone: +49 211 4560-01
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