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How do we shape the future of city centers and retail?

Dear Sir or Madam,

In the face of challenges such as climate change and digitization, we have to ask ourselves: How do we make our city centers livable? And what role does brick-and-mortar retail play in this?

At EuroShop 2023, the Future Urban Lab looked at possible answers: Trade show visitors were able to vote on 15 design trends for cities. How do you think virtual shopping tours perform, for example? We reveal the results.

So let's create something together,
Your team of EuroShop

What are the building blocks for the city center of tomorrow?

Results of the Future Urban Lab at EuroShop 2023

The Future-Urban-Lab booth at EuroShop; Copyright: Andreas Wiese/Messe Düsseldorf
What will a livable city center look like for you in the future? The Future Urban Lab at EuroShop 2023 explored this question. Visitors were able to vote on 15 trends from the areas of quality of stay, shopping experience, digitization, mobility and sustainability – using Lego bricks.

Exhibiting more sustainably: circular economy in trade fair construction

Solutions for a resource-saving expo presence

A pavilion made of wood by Adapteo at the Federal Garden Show 2023; Copyright: Adapteo
In trade show construction, many good ideas are emerging on how to make the trade show presence more resource-efficient. We have taken a look at some examples!

Nike launches Airphoria in Fortnite

Nike X Fortnite Airphoria; Copyright: Nike
Nike has launched a first-of-its-kind gaming experience, bringing together Nike's "Air Max" brand and the immersive world of "Fortnite".

MediaMarktSaturn: development of store portfolio

Hubert Kluske, Dr. Karsten Wildberger and Maik Schumann open MediaMarkt Xpress in Groß-Gerau; Copyright: MediaMarktSaturn
In Germany, MediaMarktSaturn opens the first store in the Xpress format, while in Italy the consumer electronics retailer implements Experience Zones in its modernized core formats.

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EuroShop – The World´s No. 1 Retail Trade Fair, Feb. 22-26, 2026

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