Visitor newsletter of EuroShop | View in browser | Deutsch | Print
Header graphic: EuroShop Newsletter; Copyright: ergo

Pop-up marketing: all eyes on you!

Dear Sir or Madam,

anyone who wants to sell has to be creative, because the fierce competition in the retail sector spares no one. One way to attract attention: pop-up stores. International examples of how this marketing measure has been used successfully can be found in this newsletter.

Let's be inspirational together,
Your team of EuroShop

Pop-up stores as a formula for success

How companies generate attention with temporary locations

Several soap bubbles in the foreground; Copyright: Pieter/Unsplash
They show up, make a splash, and are gone. That's what pop-up stores are. What are they for and how can smaller retailers and brands use them? We took a look at some examples!

Global Exhibitions Day – The industry celebrates!

Exclusive voices of our foreign representatives

Global Exhibition Day; Copyright: Messe Düsseldorf

This year's Global Exhibitions Day was once again all about the exhibition industry. The EuroShop team was on site and wanted to know from the foreign representatives around the world: What significance do (trade) fairs have for you?

By the way, the next trade fair you should definitely mark in your calendar is EuroCIS 2024 from February 27 to 29. Here in Düsseldorf, you will experience the latest solutions and innovations in the retail technology industry.

DOU­GLA­S c­omb­ine­s a­ll ­omn­ich­ann­el ­fun­cti­ons­ un­der­ on­e o­rga­niz­ati­ona­l r­oof­

The DOUGLAS logo at a store; Copyright: DOUGLAS
As part of the "Let it Bloom - DOUGLAS 2026" strategy, DOUGLAS aims to form an effective organization that maps the holistic omnichannel brand experience for customers.

Bergdorf Goodman announces the launch of Conscious Closet

Various male clothes lying on the floor; Copyright: Public Co / Pixabay
A new program aimed at extending the useful life of customers' favorite luxury items. Edit, Repair, Alter, Resell, and Give Back are the primary focuses.

Ingka Centres introduces Step Store

Ingka Centres introduces Step Store; Copyright: Ingka Centres
Step Stores, an innovative pop-up retail space where visitors can exchange their daily steps for currency to purchase health-focused products, discounts at local stores or donations to charity.

EuroShop@Social Media

Graphic: Social Media Icons
Everything about the Dimensions of EuroShop: Stay up to date with our magazine and follow EuroShop - The World's No. Retail Trade Fair on LinkedIn!
EuroShop – The World's No. Retail Trade Fair – at LinkedIn
EuroShop.mag – Your community mag

To get in contact with us, please mail to

Please recommend us and send this newsletter to your friends/colleagues

EuroShop – The World´s No. 1 Retail Trade Fair, Feb. 22-26, 2026

Insert date into iCal
Insert date into Outlook calendar

Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH /
Newspartner: EHI, beta-web GmbH /

Footer with EuroShop Trade Fair Logos; copyright: Messe Düsseldorf
Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

Should you no longer wish to receive our newsletter, please click here.