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Costumer loyalty: It all comes down to the right balance

Dear Sir or Madam,

Did you know that 78 percent of customers abandon their online ordering process if it is too complicated? At the same time, of course, retailers must treat customer data as securely as possible, balancing security and customer experience. Vitor de Sousa from Auth0 has explained to us how you can avoid losing the balance and ensure better customer loyalty.

Have a balanced week,
Your team of EuroShop

Postponement of EuroCIS

New date is 31 May to 2 June 2022

Graphics of the postponement of EuroCIS; copyright: Messe Düsseldorf
Due to the current infection situation, EuroCIS unfortunately has to be postponed. In close consultation with the exhibiting companies and partners involved, Messe Düsseldorf has decided to postpone EuroCIS 2022. But it's only a pleasure deferred! We look forward to welcoming you to EuroCIS 2022 from 31 May to 2 June 2022!

How retailers can use the Chinese New Year to boost sales

Tapping into the market potential of China’s most important holiday

An illuminated chinese dragon with long tail for chinese new year celebration; copyright: Ridwan Meah/Unsplash
February 2, 2022 marks the beginning of the New Year in China. Like many other shopping festivals, the Chinese New Year offers brands and retailers potential for sales promotion. We have taken a look at some marketing and product campaigns.

Customer Experience: Fast, secure and smooth

The optimal login in online stores and the constant view of the customer

Graphic of a woman using a smartphone; copyright: Auth0
From the customer's point of view, buying in an online store should be as easy as possible, otherwise customers will go elswhere. In our interview, Vitor de Sousa, Area Vice President DACH at Auth0, explains why even the right registration process contributes to completing a purchase and to long-term customer loyalty.

Getting a taste for it

Upcoming "retail salsa" webtalks

Advertising banner for webtalkformat retail salsa; copyright: iXtenso/EuroShop

Here you can really get a taste for retail! How about a digital IoT stew, for example? Our experts explain how the Internet of Things can work for your company and what you should consider during planning and implementation.

As a filling side dish, we recommend a suitable tool to avoid queues: Scan & Go. Together with industry insiders, we talk about what makes this type of checkout particularly tasty and how you prepare it.

By the way: did you know that even small ingredients can have a big effect? Because ESL electronic price labels on the shelf have enormous potential to save working time, inform customers and increase sales space.

Be there and don't miss any of our Webtalk highlights!

Apple opens new store in Berlin

New store showcases the creativity and diversity of Germany’s capital

The facade of the new Apple store in Berlin; copyright: Apple
Apple openend its new Berlin store on Rosenthaler Straße, the first Apple Store in Berlin-Mitte. The new store is located in the eastern part of the capital and offers customers an easy and quick way to discover new products just in time for the holidays and develop their skills to take their creativity to the next level.

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 26 - March 02, 2023

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH /
Newspartner: EHI, beta-web GmbH /

Footer with EuroShop Trade Fair Logos; copyright: Messe Düsseldorf
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Phone: +49 211 4560-01
Fax: +49 211 4560-668

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