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Making brands come to life with innovative store concepts, but how?

Dear Sir or Madam,

The year is 2022, and since the start of the pandemic at the latest, brick-and-mortar retail has had its day, right? Wrong! Time and again, innovative stores show that it can be worthwhile for customers to leave the online shopping universe. One example: HUGO BOSS' new flagship store with its "feel-good" concept in London.

Do you also want to meet your customers more often in the store again? One magic word is in-store marketing: Quiet music, delicious scents and pleasant lighting can become the salt in the soup of sales promotion. That's why we'll be talking about this very topic at the next retail salsa on 31 August at 4 pm.

Win your customers (back)!

Your team of EuroShop

Brand experience – reinvented and revamped

Omnichannel and feel-good reimagined in London

Interactive screen in the shop window of the BOSS Store in London; Copyright: HUGO BOSS
Recently, the doors of the new HUGO BOSS store in the British capital opened to customers. The idea behind the new retail approach: to make the customer journey even better through a seamless blend of digital and in-store shopping experiences.
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Banner retail salsa; copyright: iXtenso

Stark contrasts that create the perfect match

Acne Studios opens new monolithic flagship store in Paris

Outside view of the Acne Studios store in Paris; Copyright: Acne Studios
Swedish fashion company Acne Studios shows how sleek store design sets the stage for the brand on the corner at 219 Rue Saint-Honoré.

Review: retail salsa on "Sustainable Logistics"

Why an environmentally conscious logistics strategy can pay off

4 people at a retail salsa webtalk; copyright: iXtenso / beta-web GmbH

Wondering if it’s worth exploring new shipping avenues and looking beyond your current delivery plate? The clear answer from our last retail salsa: yes!

Our three logistics experts David Randall from Auctane, Dr. Ani Melkonyan-Gottschalk from the University of Duisburg-Essen and Stefan Vogt from Urbify Technologies GmbH told us how you can get an even tastier flavor in your logistics processes thanks to sustainable action.

EuroShop@Social Media

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 26 - March 02, 2023

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