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Customer Experience 2.0 - Making shopping an adventure!

Dear Sir or Madam,

Are you wondering how to take your customers' shopping experience to the next level? We have some inspiration for you:

Audi is demonstrating in Shanghai that car shopping can also be interactive and multimedia. Is that the future?

Trends such as electronic shelf labels and sustainability have long since arrived in the present. In our next retail salsas, we'll tell you how you can use them to refine the customer journey and stay one step ahead of the competition!

Enjoy reading,
Your team of EuroShop

Brand Experience Center Versus Car Dealership

Innovative store concept at the Audi House of Progress in Shanghai

Audi House of Progress from the outside; copyright: Audi GmbH
In our picture gallery, Sascha Scholz from SAIC Audi tells us how vehicles can be interactively tested and experienced in the new showroom, that in China it is not only the sales area that counts, and how the special human-centricity of the Audi brand can be experienced in all elements.
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Banner retail salsa; copyright: iXtenso

China in-store, Shanghai, overseas market ... and Max Brilliant

People at the event in Shanghai; copyright: Max Brilliant/China in-store
Max Brilliant is a renowned prop manufacturer and long-time friend of China in-store, a member of the international EuroShop family. Together they organized an event. In addition, Chairman William Situ told our colleagues how the industry is doing overseas at the moment. 

Getting a taste for it

Upcoming "retail salsa" webtalks

Advertising banner for webtalkformat retail salsa; copyright: iXtenso/EuroShop

Here you can really get a taste for retail!

They’re more than decoration on a plate, and more than just a digital version of their plastic and paper predecessors. Electronic price labels on the shelf have enormous potential! Best appetizers to achieve a full shopping cart!

As a delicious side dish, we recommend a soup, well salted of course: in-store marketing. We'll talk about how to positively influence the shopping experience of your clientele and how to measure success of in-store marketing activities.

Want dessert? How about self-service sweets for your customers? Our experts explain how self-service can keep up with increasing customer expectations and what IKEA decided to do.

Be there and don't miss any of our webtalk highlights!

CapitaMall Nuohemule Hohhot

From an abandoned building to an immersive garden

CapitaMall Nuohemule; Copyright: Chill Shine
The revitalization of an abandoned mall at Hohhot’s Nuohemule station has successfully transformed a dark and barren seven-story concrete structure into a vibrant and diversified experience of plants, greenery, and water.

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 26 - March 02, 2023

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