Dear Sir or Madam, let's face it: whether in-store or online, shopping is all about the experience, right? The Imaginaire boutique in Canada shows how colorful store design supports this and allows customers to forget reality for a moment. The new trend Metaverse also leaves this behind. But what potential does the virtual world actually offer for the (retail) future? Speaking of potential: In our next retail salsa on 31 August at 4 pm we'll be drawing on the full resources and telling you how luminous accents, soft music and delicious scents can become the salt in your in-store marketing soup. Get inspired and stay innovative! Your team of EuroShop www.euroshop-tradefair.com
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