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Customer Journey: Understanding and exceeding customer expectations


The holidays are upon us and gift shopping is entering its final round. Unfortunately, brick-and-mortar retail didn't have it easy this year either, and yet it can be a strong draw when it comes to customer satisfaction and loyalty. Was that the reason for Coolblue's store opening in Düsseldorf? You can read the answers in our interview!

We also went to town and were on the lookout for the most beautiful Christmas shop windows. You can find our favorites in this newsletter.

With this, we wish you a relaxing holiday season and a good start into the new year 2022 with lots of confidence and best health.
Your team of EuroShop

Customer Journey: Seeing is believing

Why Coolblue is creating a brick-and-mortar presence

A man tries on headphones in a store on; copyright: Coolblue
Cell phones, laptops, washing machines, and televisions – German consumers used to purchase these products online, but can now buy them in-store at Kö-Bogen II in Düsseldorf. Dutch company Coolblue sells consumer electronics online but opened the doors of its first brick-and-mortar store in Germany just a few weeks ago.

It's Christmas time...

Grafik des Adventskalenders
Look forward to magical retail stories and win tickets for EuroCIS in Düsseldorf in our Advent calendar. Take a look and make the Christmas season your personal highlight!
It pays off to participate!

The nominees for the Euroshop RetailDesign Award 2022

Award-worthy designs from the food, fashion and hospitality industries

Three EuroShop RetailDesign Award trophies side by side; copyright: EHI
For the EuroShop RetailDesign Award 2022, 87 proposals from 28 countries were submitted, 37 nominees reached the final round. As part of EuroShop, the World's No. 1 Retail Trade Fair, EHI and Messe Düsseldorf have presented the EuroShop RetailDesign Award (ERDA) for the most compelling store concepts worldwide since 2008.

Happy Holidays and Best Wishes for 2022!

Collage of the EuroShop team; copyright: Messe Düsseldorf / private
It is with all our heart that we wish you and your loved ones Happy Holidays, wonderful moments galore and a Healthy 2022, where we jointly succeed in finally laying these exceptional years to rest and kick-start with fresh energy.

Appreciation and fairness as the key to customer loyalty

How do retailers achieve more customer loyalty for their company?

screenshot retail salsa; copyright: beta-web GmbH
Sweet and enticing as honey – that was the motto of our retail salsa on 08.12.2021, which this time was all about customer loyalty. After all, loyalty is not something you get for free, but something you have to work for.

The transformation of customer service

Key elements of modern customer service

Many sparks in circular motion; copyright: twenty20photos
Digitization is advancing and changing the world. Customer service is one of the key areas affected by this transformation. Holger Friesz, Vice President Commercial at remote support software provider AnyDesk, told us about shifting consumer expectations and support services, and reveals the critical role manufacturers and service providers play in this process of change.

EuroShop@Social Media

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Everything about the Dimensions of EuroShop: Stay up to date with our magazine and follow EuroShop - The World's No. Retail Trade Fair on LinkedIn!
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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 26 - March 02, 2023

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH /
Newspartner: EHI, beta-web GmbH /

Footer with EuroShop Trade Fair Logos; copyright: Messe Düsseldorf
Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

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