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Marketing strategies: Honey for your customer trap


Gift shopping is in full swing, but which needs do consumers have during COVID? And how can retailers align their Christmas marketing to attract customers? A conversation with marketing expert Dominik Sedlmeier from El Clasico Media GmbH.

Customer acquisition – particularly long-term customer retention – will also be the topic of our next webtalk retail salsa on customer loyalty on Nov. 25, featuring Conor M. Henderson, Associate Professor of Marketing at the Lundquist College of Business, University of Oregon, and Andy Chandler, Global VP of Customer Success at Talon.One, among others. Join us!

Sweet and sticky, catch your customers,
Your team of EuroShop

Christmas marketing during COVID-19

How to give your customers a merry – and safe – shopping experience

A Christmas decorated shopping mall from the inside; copyright: Unsplash/Heidi Fin
The Christmas season is just around the corner and it looks like this will bring good tidings to retail stores as well. However, retailers need to adjust and meet hygiene guidelines and changed customer expectations. Marketing expert Dominik Sedlmeier of the PR & MEDIA agency El Clasico Media GmbH revealed the best holiday retail strategy for this year’s Christmas season.

Honey for your customer loyalty

Webtalk "retail salsa" on 08.12.2021 at 4 p.m.

Advertising banner for webtalk format retail salsa; copyright: iXtenso/EuroShop

Keeping customers loyal is by no means easy, but it pays off. Investing in customer loyalty programs is a factor in long-term business success, helping to strengthen the brand and get to know your own customers better.

How do I tie customers to my brand with loyalty programs? On December 8th, 2021 at 4 p.m. CET, we want to discuss a well-tailored customer loyalty strategy with industry insiders and experts, along with our partners TALON.ONE, in our webtalk retail salsa. And you can participate free of charge!

Outstanding Chinese store design

The winners of the ERDA China Award 2021

A merchandise table in a store in a modern layered design; copyright: ONESWEAR
The Chinese retail industry has its very own characteristics, patterns and strengths in store design. This is why Messe Düsseldorf Shanghai launched the ERDA China last year. We present the three winners of ERDA China 2021.

Store design: The smell of nature

TAOASIS store in the Bikini Berlin shopping mall

A purple round hanger on the wall with perfume bottles on shelves; copyright: beta-web GmbH/Koller
“We love fragrances” – the natural fragrance manufactory TAOASIS declares and that is exactly what visitors sense at the company’s store in the Bikini Berlin shopping mall. Here, customers can expect a multi-sensory shopping experience, coupled with many natural influences and attention to detail in the store design.

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