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Whether omnichannel or shopping center - variety is key!

Dear Sir or Madam,

Catching up with the customer with as much diversity as possible - that's what the mixed-use project Westfield Hamburg-Überseequartier has set out to do, bringing together living and working spaces with culture, entertainment and shopping activities.

Online AND offline: Individual retailers are also focusing on versatility and catching up with their customers at various touchpoints within the customer journey - in other words: omnichannel.

Have a versatile week,
Your team of EuroShop
www.euroshop-tradefair.com

Westfield Hamburg-Überseequartier - Live-work-shop all rolled into one

Mixed-use district in Hamburg’s HafenCity

Model image of a shopping center from the outside; copyright: Moka-studio
This project mixes aspects that didn’t mesh in the past, but likely go together very well. The Westfield Hamburg- Überseequartier is emerging in the heart of Hamburg’s HafenCity. It effortlessly combines living quarters with workspaces, and blends culture, entertainment, and leisure activities. Let’s check out the highlights of this mixed-use project.
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Advertising banner of synstores, a person operates a tablet; copyright: synstores

Energy management: producing the exact number of baked goods needed

Artificial intelligence helps reduce the ecological footprint of bakeries

Baked goods lie on a sales shelf

The EIT Food project PrO4Bake uses artificial intelligence to optimize day-to-day processes of bakeries. The project is coordinated by the University of Hohenheim.

Good reasons to attend EuroCIS 2022!

Be there at the Leading Trade Fair for Retail Technology in Europe

Two hands covered in soap, making a heart symbol

There are many valid reasons for participating in EuroCIS 2022. The first three alone are compelling enough:

1. NETWORKING: We all know - today more than ever - how irreplaceable personal contacts are, including the business environment. Networking is essential for both established and new customer relationships. EuroCIS offers the ideal platform for professional exchange with experts and top decision-makers.
2. INNOVATIVE IMPULSES: There is no lack of innovations, last year many new solutions were demanded and developed. Let us now bring these to the market. This is where EuroCIS sets impulses for the international retail industry.
3. SAFETY: Physical trade fairs will take place again. Then it is important to design them safely with care and caution. That's where our ProTACTION hygiene concept comes in, which is constantly being tested and optimized. Safety and health come first.

You want to be present as an exhibitor? Smart decision.

Register now - conveniently online!

Proud, colorful, diverse: pride month in retail

Many people celebrate in the street with arms raised under a giant rainbow flag; copyright: Mercedes Mehling/Unsplash
Diversity and equality are reflected in the marketing and corporate social responsibility departments

Lighting creates a mysterious jungle scene

Viele Menschen in einem Einkaufszentrum; copyright: PantherMedia / AndreyPopov
The XU JI Seafood Restaurant introduces magical lighting to their guests

Online? Offline? Omnichannel!

Best practices of successful cross-channel customer experience in Europe

Illustration of an omnichannel strategy; copyright: PantherMedia / HstrongART
Customers want to be met where they are: they use multiple sales and communication channels and prefer the convenience of shopping with speed and ease.

EuroShop@Social Media

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To get in contact with us, please mail to redaktion@EuroShop.de.

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 26 - March 02, 2023

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Portal editorial team: beta-web GmbH / iXtenso.com
Newspartner: EHI, beta-web GmbH / iXtenso.com

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