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From China to the world: virtual and brick-and-mortar trends

Dear Sir or Madam,

5 minutes and over 10,000 lipsticks sold - that's what Chinese influencer Austin Li manages to do from the comfort of his own home. In China, live shopping features have long been a megatrend. We tell you how you can jump on the social commerce bandwagon.

Speaking of China: We exclusively checked with our colleagues at Messe Düsseldorf Shanghai to find out what the retail situation is like there. You'll be just as happy with the answers as we are.

We wish you a trendy week,
Your team of EuroShop

Teleshopping is so yesterday. Say hello to live streaming!

Young woman talking into her smartphone set up on a tripod; copyright: Tirachard
It all started with "indirect" marketing through influencers and shoppable posts – now social commerce and livestream shopping are changing the retail landscape. What big opportunities does this offer retailers and what are key livestreaming considerations?

Retailers halve carbon emissions since 2005 according to BRC

three chimneys emitting smoke into the sky; copyright: panther media/ kooda
Retailers have smashed 2020 carbon reduction targets according to data from the BRC.

India: inflation and unemployment threaten retailing

A pin that points to many terms; copyright: PantherMedia  / Aleksandar Stojanov
India recorded a 11-year high wholesale price index (WPI) in April 2021.

Video: What is the state of retail in China?

Interview with Marius Berlemann

Marius Berlemann from Messe Düsseldorf Shanghai; copyright: Messe Düsseldorf/ctillmann
Elke Moebius, Global Head of Retail and Retail Technology at Messe Düsseldorf, talks to our colleague Marius Berlemann, General Manager of Messe Düsseldorf Shanghai about the current situation in China. One thing in advance: He has good news for the retail and tradeshow industry.

retail salsa - Spice up your community

The virtual webtalk for retailers, suppliers and independent experts

marketing banner for the webtalk format retail salsa; copyright: Messe Düsseldorf/iXtenso
“retail salsa – Spice up your Community” is the virtual webtalk that brings retailers, suppliers and independent experts together to talk about components of a successful customer journey. We don’t make a secret of the ideal mix, but share insights and experiences.
You would like to have a sample? Take a peek to find out what other webtalks are planned and which ones are available on demand.

First brexit, then coronavirus: negative trend shapes global business outlook

E-commerce helps stabilize German economy

Port area with containers stacked on top of each other; copyright: PantherMedia  / Makoto Honda
The COVID-19 pandemic and associated crisis situations in many countries also leave their mark in German foreign trade this year. Added to this are the implications of Brexit, which are likewise a challenge for German companies.

EuroShop@Social Media

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 26 - March 02, 2023

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Phone: +49 211 4560-01
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Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

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