Visitor newsletter of EuroShop | View in browser | Deutsch | Print

Catching eyes, winning customers

Dear Sir or Madam,

For retailers, getting visibility online is even more important during these times when customers aren't rushing into town. With the help of social media channels, this can be done in a very direct and personal way.

And when customers return to stores – once restrictions and the height of the pandemic are overcome – their interest is a valuable commodity. A new study shows how brick-and-mortar retailers can expand the attention of their customers so that they notice and buy more products in the assortment.

We wish you much success with catching the eye,
Your team of EuroShop
www.euroshop-tradefair.com

Visual marketing: Capturing the customer’s attention

Unique strategies to catch the eye – beyond the shelf

A young woman stands in front of a fruit and vegetable shelf in a supermarket; copyright: DragonImages / Envato Elements

Catching the customer’s eye, boosting sales – two paramount objectives for any retailer. A new study shows ways to grab customer attention that go beyond the typical aisle shelf space.

Social shopping via Whatsapp, Instagram and other platforms

Social media and messenger platforms expand their social commerce capabilities

Two speech bubbles consisting of many different colorful icons against a black background; copyright: PantherMedia/kazyavka

Customers stay at home, stores are closed - that often leaves only online channels for shopping. Social media and messenger platforms have benefited from this and expanded their sales opportunities for retailers.

Unusual look, customised lighting

A modern, designed optician's store from the inside; copyright: BÄRO

An optician like Panis Eyewear attracts attention – especially with a professional lighting concept.

How will consumers shop as vaccines roll out?

A woman wearing a mask looking at clothes in a store; copyright: Arturo Rey/Unsplash

American consumers do not plan to be rushing back in-store, once vaccinated, according to a survey.

Review: Skilled returns management for more customer loyalty

Transparent, fast, sustainable

A woman and two men during a video conference; copyright: iXtenso/EuroShop

On Jan. 27, 2021, a new "retail salsa - Spice up your community," the webtalk format from iXtenso and EuroShop, took place. The topic: the squeeze of lemon for your returns management. Have a look at our highlights!

EuroShop@Social Media

Everything about the Dimensions of EuroShop: Stay up to date with our magazine and follow EuroShop - The World's No. Retail Trade Fair on LinkedIn!

	EuroShop - The World's No. Retail Trade Fair
	EuroShop.mag - Your community mag

To get in contact with us, please mail to redaktion@EuroShop.de.

Please recommend us and send this newsletter to your friends/colleagues

EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 26 - March 02, 2023

Insert date into iCal
Insert date into Outlook calendar

Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH / iXtenso.com
Newspartner: EHI, beta-web GmbH / iXtenso.com

Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668
www.messe-duesseldorf.de
info@messe-duesseldorf.de

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at www.messe-duesseldorf.de/privacy. In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to privacy@messe-duesseldorf.de or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

Should you no longer wish to receive our newsletter, please click here.