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Catching eyes, winning customers

Dear Sir or Madam,

For retailers, getting visibility online is even more important during these times when customers aren't rushing into town. With the help of social media channels, this can be done in a very direct and personal way.

And when customers return to stores – once restrictions and the height of the pandemic are overcome – their interest is a valuable commodity. A new study shows how brick-and-mortar retailers can expand the attention of their customers so that they notice and buy more products in the assortment.

We wish you much success with catching the eye,
Your team of EuroShop

Visual marketing: Capturing the customer’s attention

Unique strategies to catch the eye – beyond the shelf

A young woman stands in front of a fruit and vegetable shelf in a supermarket; copyright: DragonImages / Envato Elements
Catching the customer’s eye, boosting sales – two paramount objectives for any retailer. A new study shows ways to grab customer attention that go beyond the typical aisle shelf space.

Social shopping via Whatsapp, Instagram and other platforms

Social media and messenger platforms expand their social commerce capabilities

Two speech bubbles consisting of many different colorful icons against a black background; copyright: PantherMedia/kazyavka
Customers stay at home, stores are closed - that often leaves only online channels for shopping. Social media and messenger platforms have benefited from this and expanded their sales opportunities for retailers.

Unusual look, customised lighting

A modern, designed optician's store from the inside; copyright: BÄRO
An optician like Panis Eyewear attracts attention – especially with a professional lighting concept.

How will consumers shop as vaccines roll out?

A woman wearing a mask looking at clothes in a store; copyright: Arturo Rey/Unsplash
American consumers do not plan to be rushing back in-store, once vaccinated, according to a survey.

Review: Skilled returns management for more customer loyalty

Transparent, fast, sustainable

A woman and two men during a video conference; copyright: iXtenso/EuroShop
On Jan. 27, 2021, a new "retail salsa - Spice up your community," the webtalk format from iXtenso and EuroShop, took place. The topic: the squeeze of lemon for your returns management. Have a look at our highlights!

EuroShop@Social Media

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 26 - March 02, 2023

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