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EuroShop 3|6|5 – From “This is you” to “Your community mag”

The Corona crisis poses challenges to the trade fair industry and its players, changes will be necessary. But is there anything good to be gained from this, for example for innovative booth concepts and immersive product presentations? We say: Yes. And for that we want to provide inspiration.

As our readers, you will also notice a small change on EuroShop.mag: With our new branding, we continue to be there for you 365 days a year as a communication platform for the global retail and exhibition industries: EuroShop 3|6|5 - Your community mag. Where does the content come from, who is the community and why 3|6|5? We'll be happy to provide some answers.

Full steam ahead!
Your team of EuroShop

Relaunch: EuroShop 3|6|5 – Your community mag

Two years of EuroShop.mag: from kick-off to retail industry meeting point

The new logo of the trade fair EuroShop with connected people and world map in the background; copyright: EuroShop

The future of trade show booth concepts: this is the new hospitality

How the coronavirus pandemic has reshaped the trade fair experience

A man shows a woman something on an interactive screen; copyright: Messe Düsseldorf/ctillmann

Virtual trade show presentations

Trade show experience combines the best of physical and digital options

Moving hands with gesture control a virtual representation of a skull; copyright: Messe Düsseldorf/ctillmann

WhatsApp Business

A direct line to customers

Four young people lean against a wall and operate their smartphones; copyright: gpointstudio


Beat the drum of advertising!

A young woman plays enthusiastically on a drum set; copyright: fxquadro

Future Cityscapes – What will cities look like in the future?

A look at lifestyles, brand experience spaces and cooperatives

Aerial view of the Hauptwache in Frankfurt am Main in black and white; copyright:

VM&RD Retail Design Awards 2020 – virtual but with full vigour

Logo of the VM&RD Retail Design Awards; copyright: VM&RD Retail Design Awards

What's the secret behind the world's stickiest brands?

A gum stuck between a shoe and the ground; Copyright: PantherMedia/belchonock

Could livestream shopping be the e-commerce channel of the future?

The latest Chinese trend is poised to conquer the world

An Asian woman shows a lady's shoe in front of a mobile phone camera; Copyright: PantherMedia/ryanking999

EuroShop@Social Media

Graphic: Social Media Icons
Everything about the Dimensions of EuroShop: Stay up to date with our magazine and follow EuroShop - The World's No. Retail Trade Fair on LinkedIn!
EuroShop - The World's No. Retail Trade Fair
EuroShop.mag - Your community mag

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 26 - March 02, 2023

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH /
Newspartner: EHI, beta-web GmbH /

Footer with different symbols; copyright: Messe Düsseldorf
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Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

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