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You buy with your eyes first: trendy brand design

At EuroShop, we spoke with retail designer and innovator Pablo Rodriguez, who has worked for many major brands: Puma, Adidas, Tommy Hilfiger - to name but three. He told us what, in his eyes, makes for excellent store design.

Want an example? Let us take a look at the Leica store in Düsseldorf.

And what is the current trend in store design? Biophilic design. We'll be happy to explain what's behind it.

We wish you a fashionable week

Your team of EuroShop

Shopfitting and store design for brands

Interview with Pablo Rodriguez, European Director Max Brilliant

A modern exhibition stand with screens, exhibitor logo and a transparent partition wall; copyright: beta-web GmbH

In harmony with nature

Biophilic design in retail spaces in the 2020s

A waterfall in a green forest; copyright: PantherMedia/Robert Schneider

Personalization: shoppers will share data

... but trust and benefits are essential

Someone holding a magnifying glass over a table full of puzzle pieces with person’s icons on them; copyright: PantherMedia/Jirsak

Contract signed at EuroShop 2020

Carrier Commercial Refrigeration & METRO

Three men signing the contract at EuroShop; copyright: Cornelis Gollhardt Fotografie

Shop vs. online: How bricks-and-mortar retail is struggling to survive

The Leica store in Düsseldorf, Germany

Wide, floor-to-ceiling shop window of a Leica Store; copyright: Mhoch4

3 questions to … Francesca Giombini, Rivacold

A woman standing at a trade fair stand infront of small refrigeration units; copyright: beta-web GmbH/Saeed

My favorite store: great shopping in the “Pott”

Alina-Sophie Tolksdorf in Bochum, Germany

A young blonde woman in front of a shelf in a fashionable store; copyright: A. Tolksdorf

EuroShop@Social Media

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 26 - March 02, 2023

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Portal editorial team: beta-web GmbH /
Newspartner: EHI, beta-web GmbH /

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Phone: +49 211 4560-01
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