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Kopfgrafik EuroShop Newsletter

On the last meters: Impress your customers in the checkout zone

The checkout zone – the last meters of the store – can be the most important. This is where customers decide whether they go home satisfied, because for example they can quickly reward themselves with an impulse purchase at the checkout.

Another way to make your customers happy: Rely on local marketing and offer service away from shopping.

We hope you enjoy collecting ideas,

Your Team of EuroShop

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

Shell with a pearl on the sand; copyright:

Social media influencing near-record Halloween spending

Carved Pumpkins and Halloween Decoration; copyright: PantherMedia/Sebastian Duda

Shoppers more likely to pay for upgrades when extra cost is an ‘add-on’

Colored toy digits 4+4=8 lying on the floor; copyright: PantherMedia/GRAZVYDAS J
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Banner POS Tuning; copyroght: POS Tuning

EuroShop.mag - now available as an app!

For iOS and Android: Always receive the latest news from the retail world!

Hand holding a smartphone in your hand; copyright: PantherMedia / tatsianama

UFI releases latest edition of annual Euro Fairs Statistics

the exhibition industry: international business growth

Graphics showing a bar chart and European flags; copyright: UFI

How to turn your cash register into the village hub ...

... with opportunities for community engagement

Colorful houses on a market square; copyright: PantherMedia / Stefan Balling

Revenue increases for retailers with advanced personalization

Hand of a business man in a suit drawing a red circle around one of many person icons; copyright:; copyright: taner ardalı/Unsplash

Marketing automation necessary to achieve an omnichannel experience

Hand turns rotary knob with selection between manual, semi-automatic and automated; copyright: Bildagentur PantherMedia/Olivier Le Moal

Of tables, counters and meeting places

What must actually be taken into account in point of sale fitting?

A counter in brown kept decorated with green plants; copyright: atelier 522

EuroShop@Social Media

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 16 - 20, 2020

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