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Crisis management in retail: Please do not panic!

"Dislike", only one in five stars, a negative comment – dissatisfied customers can quickly vent their anger and thus harm the retailer. In an interview, Alexander De Ruiter explains how you can manage such crises and keep a cool head.

What else is new in cooling and event marketing?

Read for yourself!

Have fun with it!
Your Team of EuroShop
www.euroshop-tradefair.com

Crisis management in retail

Making a mountain out of a molehill - what now?
Man with briefcase hangs on house wall and holds on with one hand; copyright: PantherMedia / alphaspirit

Smart meters: Be proactive and reap the benefits
Blue electricity meter with black cable on grey wall; copyright: taner ardalı/Unsplash

Five retailers are opening stores for every retailer closing stores
Many hands cut a red ribbon with scissors; copyright: PantherMedia/ronstik

3 Questions to ... Thorsten Sydow, SALT Solutions

In-person event marketing opportunities
Man in a suit gives a lecture; copyright: Salt Solutions

C-star 2019: post show report
Visitors at a trade fair in China; copyright: Messe Düsseldorf Shanghai

Do retail apps increase customer engagement and sales in all channels?
Woman using a tablet when shopping; copyright: PantherMedia / stokkete

Automated text analysis: The next frontier of marketing innovation
Hands that operate a tablet with statistics ; copyright: PantherMedia / pressmaster

Well cooled shopping entertainment, please!

What about modern refrigeration technology?
Modern cooling system in a shop; copyright: arneg

EuroShop@Social Media
Graphic: Social Media Icons

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 16 - 20, 2020

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH / iXtenso.com
Newspartner: EHI, beta-web GmbH / iXtenso.com

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Phone: +49 211 4560-01
Fax: +49 211 4560-668
www.messe-duesseldorf.de
info@messe-duesseldorf.de

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Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at www.messe-duesseldorf.de/privacy. In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to privacy@messe-duesseldorf.de or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.


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