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Crisis management in retail: Please do not panic!

"Dislike", only one in five stars, a negative comment – dissatisfied customers can quickly vent their anger and thus harm the retailer. In an interview, Alexander De Ruiter explains how you can manage such crises and keep a cool head.

What else is new in cooling and event marketing?

Read for yourself!

Have fun with it!
Your Team of EuroShop
www.euroshop-tradefair.com

Crisis management in retail

Making a mountain out of a molehill - what now?

Man with briefcase hangs on house wall and holds on with one hand; copyright: PantherMedia / alphaspirit

Smart meters: Be proactive and reap the benefits

Blue electricity meter with black cable on grey wall; copyright: taner ardalı/Unsplash

Five retailers are opening stores for every retailer closing stores

Many hands cut a red ribbon with scissors; copyright: PantherMedia/ronstik

3 Questions to ... Thorsten Sydow, SALT Solutions

In-person event marketing opportunities

Man in a suit gives a lecture; copyright: Salt Solutions

C-star 2019: post show report

Visitors at a trade fair in China; copyright: Messe Düsseldorf Shanghai

Do retail apps increase customer engagement and sales in all channels?

Woman using a tablet when shopping; copyright: PantherMedia / stokkete

Automated text analysis: The next frontier of marketing innovation

Hands that operate a tablet with statistics ; copyright: PantherMedia / pressmaster

Well cooled shopping entertainment, please!

What about modern refrigeration technology?

Modern cooling system in a shop; copyright: arneg

EuroShop@Social Media

Graphic: Social Media Icons

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 16 - 20, 2020

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Portal editorial team: beta-web GmbH / iXtenso.com
Newspartner: EHI, beta-web GmbH / iXtenso.com

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Phone: +49 211 4560-01
Fax: +49 211 4560-668
www.messe-duesseldorf.de
info@messe-duesseldorf.de

County Court Düsseldorf HRB 63

Board of Managing Directors: Werner M. Dornscheidt (Chairman), Wolfram N. Diener, Bernhard Stempfle

Chairman of Supervisory Board: Mayor Thomas Geisel

Messe Düsseldorf GmbH processes your personal data. The data protection regulations of Messe Düsseldorf GmbH hold information in closer detail to this subject and are available under www.messe-duesseldorf.de/privacy. You may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to privacy@messe-duesseldorf.de or via postal mail to Messe Düsseldorf GmbH, VG-R, PF 101006, 40001 Düsseldorf, Germany.


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