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To go beyond design: long live experiences!

Today, shopfitting has to do more than just arrange shelves and sales counters, said Silvio Kirchmair of umdasch in an interview. Brand experiences are in high demand.

Experience great things? Visitors can do also that at retail exhibitions: The 13th edition of In-store Asia in Bombay in April 2020 inspires curiosity with an exciting trade fair programme.

We wish you many great experiences!
Your Team of EuroShop

Retail spaces are so yesterday. Long live brand experiences!

Shopfitting as a stage: Interview with Silvio Kirchmair from umdasch

Shelf in a supermarket with fruit on it and digital shelf labels; copyright: umdasch

In-store Asia 2020: Inspiration – Innovation – Transformation

Fairground from above with booths and visitors; copyright: Messe Düsseldorf

Half of U.S. consumers now buying disruptor brands

One red meeple between many yellow meeples; copyright: Popov

Germany: leading trade fairs thanks to international visitors

Many visitors stream into an exhibition hall; copyright: Messe Düsseldorf/ctillmann

“Don’t teach your customers to be bargain hunters!“

Beware of price promotions! Advice from neuroscientist Dr. Müller

Woman and man standing in front of a shop window with a sale sign, amazed and delighted; copyright: PantherMedia/VitalikRadko

Character in store design and in all details

Trait concept store in Barcelona

Interior photo of a boutique; copyright: iXtenso/Pott

Getting young shoppers to stay: Live events area in shopping mall

A bar in a shopping mall; copyright: Xia Zhi

Nike, Amazon, and Apple are top in delivering a personalized experience

Hand holding a amagnifying glass over puzzle pieces, middle one says you; copyright:

EuroShop@Social Media

Graphic: Social Media Icons
Banner EuroShop Trade Fairs; copyright Messe Düsseldorf

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EuroShop - The World´s No. 1 Retail Trade Fair, Feb. 16 - 20, 2020

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