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Shopfitting: sustainability and design do not exclude each other


Sustainable shopfitting is rather a question of the overall process than just one of material. For companies, it is worth living sustainability because customers honor this commitment. But transparency is also important. The company TREND-Store counts on quality "Made in Germany". CEO Dr. Christian Hilz is one of those people who is facing this challenge and willing to pass his knowledge on to others.

Your Team of EuroShop

PS: Under the official Twitter hashtag #EuroShop you will already find many highlights around the trade fair.

Sustainability in shopfitting
Expo + Event Forum 2017
3 questions to ... Ulrich Wirtz, Novatec
Sweepstake: Catch a VIPSTAR
Chapter China: Retail Technology Village at C-star 2017
Your EuroShop visit: selected topics right to your smartphone!
3 questions to ... Nick Crosbie, AirClad
ECOpark Forum 2017
Exhibitors & Products 2017
Tickets & Registration
Newsletter Service

Shopfitting: "Sustainability is a driving force and not the antithesis of design"

Interview with Dr. Christian Hilz, Managing Director at Trend-Store on customer loyalty resulting from sustainable actions

Image: new shop of Freizeitcenter (leisure center) Albrecht; copyright: TREND-Store
His genuine enthusiasm for responsible shopfitting is palpable. Dr. Christian Hilz of Trend-Store is one of those people who is wholeheartedly facing this tough challenge and willing to pass his knowledge on to others. For him, the key to sustainability primarily lies in transparent processes. He explains in this interview, what he means by that.
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Expo + Event Forum

Hall 4 / Stand A55

Image: visual of Expo + Event Forum 2017
"The Expo + Event Forum completes EuroShop's theme forums: Here we show how the industry already tackles the challenges of digitization, what helpful tools exist, how human resource management can be realized in adaptation to this new challenges and which professional incentives a job in the trade fair industry offers. We provide our industry know-how to the audience", explains Michael Hosang, Managing Director of Studieninstitut.
Presentations at Expo + Event Forum
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3 questions to ...

Ulrich Wirtz, Novatec Sicherheit & Logistik GmbH

Photo: Ulrich Wirtz; copyright: Novatec
Hardly any industry sector today is as under pressure as the retail industry. If it wants to achieve sustainable customer loyalty and generate added value, the sector needs to understand consumer behavior and offer customers an attractive, secure shopping environment. Ulrich Wirtz, from Novatec Sicherheit & Logistik GmbH, talks about trends, developments, and technologies.
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The next round of hunt for VIPSTARS is now on!

Catch a VIPSTAR and win one of 77 vouchers!

copyright: Messe Düsseldorf
We are going to extend the hunt for VIPSTARS because of the good response. In the upcoming week (CW 7), you can win an admission or a coffee voucher. Therefore, you must catch one of the 77 VIPSTARS which are hidden in the seven online dimensions. The hunt ends when all the week's VIPSTARS have been caught.
Let's go: Catch a VIPSTAR and win!
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Chapter China

Retail Technology Village at C-star 2017: the latest retail technology solutions

Photo: Retail Technology Village at C-star
C-star Retail Technology Village will bring together the most advanced products from big data, cloud technology, artificial intelligence, traffic analysis, mobile payment, logistic services and other innovative solution providers to show you the fineness of scene marketing, big data management, and how big data drives future retailing.
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Further topics in Chapter China
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Click & Collect: Learn how to make online shopping profitable


copyright: Strongpoint
StrongPoint will introduce its new Click & Collect solution to the European market at EuroShop. This solution makes online shopping profitable for retailers and adds extra convenience to the shoppers. Customers order online and pick up their orders without having to enter the store. Come and experience Click & Collect for yourself in our booth, Hall 6, I34.
Find out more
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Your EuroShop visit: selected topics right to your smartphone!

Interview with Oliver Leheis, Senior Marketing Manager at Messe Düsseldorf

Photo: Senior Marketing Manager Oliver Leheis with a smartphone in his hand; copyright: Messe Düsseldorf
This year, EuroShop visitors get information in a nutshell thanks to the new free EuroShop app feature. During their trade fair visit, guests receive information via beacons and geofences on just those topics they choose beforehand. In this interview, Oliver Leheis explains how this works.
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3 questions to ...

Nick Crosbie, AirClad

Photo: Nick Crosbie; copyright: AirClad
Furniture that suit the needs at any time or any place: Pop up and mobile structures for exhibition construction and live events are becoming increasingly interesting. AirClad is one of those systems that can be used anywhere. Nick Crosbie, Creative Director at AirClad, provides an insight into the AIR-Lounge at EuroShop 2017.
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ECOpark Forum

Hall 15 / Stand E24

copyright: ctillmann/Messe Düsseldorf
The ECOpark Forum will be devoted to energy management and refrigeration in retailing. Besides addressing energy-efficient solutions in individual technologies, it will look at holistic approaches that combine different technologies for optimising energy efficiency. There will be a special focus on multi-outlet energy-management and energy-monitoring concepts, including centrally controlled automation of retail outlets.
Presentations at ECOpark Forum
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Introducing a successful source tagging program

Checkpoint Systems

copyright: Checkpoint Systems

Over 3,500 SKU’s already source tagged. With source tagging, retailers can better meet consumer needs and boost their sales – through increased merchandise availability and direct product access. Could your business be missing out on the benefits?

Find out more
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Exhibitors & Products 2017

Photo: Exhibitors at EuroShop 2014; copyright: Messe Düsseldorf/ctillmann

EuroShop will consolidate around 2,500 exhibitors at Düsseldorf in 2017. At this point we recommend our exhibitor and product database to get a first overview of world's number 1 retail trade fair.

Our tip for your query: Would you like to know who is exhibiting in our special areas? No problem. Narrow your search using the function "exhibitor criteria" and get a overview for example of exhibitors at the ECOpark, the Lighting Designers Zone or the Designers Village.

To the exhibitor database
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Tickets & Registration

We are delighted to welcome you at EuroShop 2017!

copyright: ctillmann/Messe Düsseldorf
With your eTicket, you can travel to and from the Düsseldorf Trade Fair Center free of charge on Rheinbahn, Rhine-Ruhr Regional Transport Network routes (VRR). For the whole duration of the fair, tickets and catalogs are available at all onsite ticket counter and help desks.
Click here for the Online Shop
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News from Exhibitors

EuroShop@Social Media

Graphic: Social Media Icons
Whether moving image or short messages - get background information of the trade fair and news from the industry in our social media channels.
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EuroShop - The World´s No. 1 Retail Trade Fair, Mar. 05 - 09, 2017

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Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

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