Visitor newsletter of EuroShop | View in browser | Deutsch | Print
Header of EuroShop Newsletter

Digital signage promotes visual marketing


Many retailers often address their customers with static posters or displays. Traditional advertising formats are facing a hard time because digital presentation platforms - better known as digital signage - are gaining ground. Read in the current newsletter how this trend already has a lasting impact on visual marketing.

Your Team of EuroShop

PS: EuroShop 2017 is approaching quickly. That’s why we recommend our exhibitor and product database to get a first overview of world's number 1 retail trade fair.

Digital signage promotes visual marketing
3 questions to … Window France
Virtual Experience: EuroShop Dimensions at your fingertips
Exhibitors & Products 2017
Tickets & Registration
Retail News
Exhibitor News
Newsletter Service

How digital signage promotes visual marketing

Trends in retail and gastronomy

Until recently, retailers addressed customers at the shop window or point of sale primarily with posters, displays or other eye-catchers. Yet media overload makes it increasingly difficult for these traditional, static advertising formats to assert themselves.
To the article
To top

3 questions to …

... Jean Marc Mesguich, Window France

Photo: Jean Marc Mesguich; copyright: Window France
Adaptable like a chameleon: this is what mannequins can look like today. Jean Marc Mesguich, CEO of Window France, explains how manufacturers of mannequins can implement this trend with state-of-the-art 3D technology.
Read more
To top

Virtual Experience: EuroShop Dimensions at your fingertips!

Enter the online experience of the EuroShop trade fair!

copyright: Messe Düsseldorf
Starting now, visitors and exhibitors of can get informed interactively about their trade fair visit and three-dimensionally discover the seven theme-related sectors of EuroShop in virtual reality.
Click here for more information
To top

POPAI D-A-CH Awards - Submit now!

The highlights of the display industry at EuroShop 2017

The POPAI D-A-CH Awards are going in the seventh round in 2017. This year, there are 15 categories available for the POPAI D-A-CH Award, representing the whole range of of activities at the point of sale. All submissions will be exhibited at the EuroShop 2017 and evaluated by independent judges.
Photo: POPAI Indian; copyright: POPAI
Submit your products here!
To top
- Text ad -

Sharing to grow and growing to share

Arneg S.p.A.

Logo Arneg; copyright: Arneg

The Arneg Group, a leading name in the design, production and installation of equipment for the retail sector, comes to Euroshop 2017 as an exhibitor occupying a stand of 3,000 sqm and planning to tell inspirational stories of networking, goal-sharing, and collective intelligence with an innovative twist.

Find out more
To top

Exhibitors & Products 2017

Photo: Exhibitors at EuroShop 2014; copyright: Messe Düsseldorf/ctillmann

EuroShop will consolidate around 2,500 exhibitors at Düsseldorf in 2017. The visitors can once again expect a variety of products and innovations from all retail sectors. At this point we recommend our exhibitor and product database to get a first overview of world's number 1 retail trade fair.

Our tip for your query: To see all exhibitors at a glance, you can limit the search using the "exhibitor" filter and start the search without entering a search term.

To the exhibitor database
To top
- Text ad -

Andrew Carr now heading Cash Bases

APG Cash Drawer

Photo: Andrew Carr; copyright: APG Cash Drawer
After APG Cash Drawer and Cash Bases merged last year Andrew Carr is now heading APG’s European division. His personal credo: "There is nothing like success to drive fun." In a conversation with iXtenso he explains what he expects for the company in the near future and what is important for him.
Read more
To top

Tickets & Registration

We are delighted to welcome you at EuroShop 2017!

copyright: ctillmann/Messe Düsseldorf
With your eTicket, you can travel to and from the Düsseldorf Trade Fair Center free of charge on Rheinbahn, Rhine-Ruhr Regional Transport Network routes (VRR). For the whole duration of the fair, tickets and catalogs are available at all onsite ticket counter and help desks.
Click here for the Online Shop
To top

News from Exhibitors

EuroShop@Social Media

Graphic: Social Media Icons
Whether moving image or short messages - get background information of the trade fair and news from the industry in our social media channels.
Keep in touch!

To get in contact with us, please mail to:

Please recommend us and send this newsletter to your friends/colleagues

EuroShop - The World´s No. 1 Retail Trade Fair, Mar. 05 - 09, 2017

Insert date into iCal
Insert date into Outlook calendar

Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH/
Newspartner: EHI, beta-web GmbH/

Legal disclaimer

Messe Düsseldorf GmbH
Messeplatz, Stockumer Kirchstr. 61
40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

Chairman of Supervisory Board: Mayor Dr. Stephan Keller

Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.

Facebook Twitter LinkedIn YouTube

Should you no longer wish to receive our newsletter, please click here.