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EuroShop shines in a completely new design


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Here it is, the brand new website of EuroShop, with a design that comes into full effect on all mobile devices. Explore the seven dimensions of EuroShop and inform yourself about current topics from the world of retail!

Another highlight also awaits you: The database with exhibitors and products of EuroShop 2017 is now online.

Have fun trying out!

Your Team of EuroShop
www.euroshop-tradefair.com

Brand appearance: building customer loyalty with relevant topics
3 questions to … Tom van Soest
Sound systems perfectly stage products and brands
The little something extra for shopping carts
Chapter China
Retail News
EuroShop Dossiers
From our LinkedIn Group
Newsletter Service

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Photo: Audi exhibition at IAA; copyright; Schmidhuber
Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand presentation and what role the customer relationship plays in it.
To the interview

3 questions to …

Tom van Soest, Visual Retailing BV

Photo: Tom van Soest; copyright: Visual Retailing
Visual merchandising processes are not that easy to plan. A better in-store customer experience can be achieved through automated planograms that lead to a better sell-through. Tom van Soest explains in the short interview how to create a consistent brand identity with digital mock-ups.
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Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

Photo: two little boxes stick on a shop window; © Feonic
Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t just improve the brand experience, it also increases the time customers spend in front of the shop window or in the store.
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Chapter China

China's shopping paradise

Foto: China bei Nacht; copyright: EHI Retail Institute
Alarm at over 6 percent! And indeed, compared to the double-digit rates in the years prior to 2016, this marks a somewhat restraint growth. Having said that, in relation to the German market, this percentage rate is still downright heavenly.
To the column "China's shopping paradise"
Further contributions in Chapter China

The little something extra for shopping carts

The shopping cart of tomorrow is a flexible system

Photo: smartphone docking station for shopping carts; © systec POS-Technology
You are wrong if you think shopping carts are just a means to an end. For retailers, it is more than just a mere service; it is also a calling card and advertisement while it promotes sales and customer loyalty all in one. To customers, shopping carts have one main purpose: they are convenient. But that’s also why numerous applications and service functions can be added to shopping carts. We took a closer look at the currently available options.
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EuroShop 2017: Retuned for your success

With seven themed dimensions

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Exhibitor Responses to EuroShop 2020:

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Hompage News

Winners of EuroShop Awards announced by EXHIBITOR magazine

EXHIBITOR magazine, an award-winning print and online magazine featuring best practices for trade show marketing, is proud to announce the following winners and honorable mentions in its EuroShop Awards, the first stand-design competition officially endorsed by EuroShop organizers.
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Hompage News

EuroShop meets Weiberfastnacht

The jesters have gone wild! That's what you can expect on the last day of EuroShop in jesterly Düsseldorf.
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EuroShop 2020 Final Press Release: High Degree of Internationality confirms Global Leading Function for Retail

The World’s No.1 Retail Trade Fair, EuroShop 2020, drew to a close on Thursday (20 February 2020) after five successful days in Düsseldorf: 2,300 exhibitors from 57 nations reported of very good leads and concluded business deals. Furthermore, lively follow-up business is expected
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Hompage News

EXHIBITOR Magazine announces EuroShop Awards finalists

EXHIBITOR magazine, an award-winning print and online magazine featuring best practices for trade show marketing, is proud to announce the following finalists in EXHIBITOR Magazine’s EuroShop Awards, the first officially endorsed stand-design competition at EuroShop 2020.
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Hompage News

EuroShop RetailDesign Award: Jury of experts distinguishes the best store concepts

EHI and Messe Düsseldorf presented the EuroShop RetailDesign Awards 2020 (ERDA) at EuroShop in Düsseldorf yesterday. The most compelling store concepts came from Switzerland, Spain and Great Britain.
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Hompage News

Gastro for you: Catering on the fairground

Whether it's a hot coffee, a small snack or a good lunch – there are many opportunities to make a find on the entire exhibition grounds.
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Hompage News

Guided Tours at EuroShop

Are you interested in a guided tour on site on special EuroShop topics? No problem! Then our Guided Tours are just the right thing for you!
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Hompage News

Clever trade fair planning in advance with MyOrganizer

You want to prepare optimally for your visit to the trade fair? Then we recommend the trade fair planning with MyOrganizer.
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Hompage News

EuroShop RetailDesign Award

Messe Düsseldorf and EHI launched the EuroShop RetailDesign Award in 2008. Since then, an international team of experts has been awarding prizes each year to the best shops with the most successful concepts.
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EuroShop Dossiers

Here you will find current article and interviews from retail sector in seven thematic dossiers.
To the dossiers

Get LinkedIn

with EuroShop - The World's No. 1 Retail Trade Fair

Tom van Soest is giving his ten best tips on how to drive in-store performance.
LinkedIn Corporation © 2013
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To get in contact with us, please mail to: redaktion@EuroShop.de

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EuroShop - The World's Leading Retail Trade Fair, Mar. 05 - 09, 2017

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH/ iXtenso.com
Newspartner: EHI, beta-web GmbH/ iXtenso.com

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40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668
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Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp



Messe Düsseldorf GmbH processes your personal data. The data protection regulations of Messe Düsseldorf GmbH hold information in closer detail to this subject and are available under www.messe-duesseldorf.de/privacy. You may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to privacy@messe-duesseldorf.de or via postal mail to Messe Düsseldorf GmbH, VG-R, PF 101006, 40001 Düsseldorf, Germany.

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