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EuroShop shines in a completely new design


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Here it is, the brand new website of EuroShop, with a design that comes into full effect on all mobile devices. Explore the seven dimensions of EuroShop and inform yourself about current topics from the world of retail!

Another highlight also awaits you: The database with exhibitors and products of EuroShop 2017 is now online.

Have fun trying out!

Your Team of EuroShop
www.euroshop-tradefair.com

Brand appearance: building customer loyalty with relevant topics
3 questions to … Tom van Soest
Sound systems perfectly stage products and brands
The little something extra for shopping carts
Chapter China
Retail News
EuroShop Dossiers
From our LinkedIn Group
Newsletter Service

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Photo: Audi exhibition at IAA; copyright; Schmidhuber
Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand presentation and what role the customer relationship plays in it.
To the interview

3 questions to …

Tom van Soest, Visual Retailing BV

Photo: Tom van Soest; copyright: Visual Retailing
Visual merchandising processes are not that easy to plan. A better in-store customer experience can be achieved through automated planograms that lead to a better sell-through. Tom van Soest explains in the short interview how to create a consistent brand identity with digital mock-ups.
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Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

Photo: two little boxes stick on a shop window; © Feonic
Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t just improve the brand experience, it also increases the time customers spend in front of the shop window or in the store.
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Chapter China

China's shopping paradise

Foto: China bei Nacht; copyright: EHI Retail Institute
Alarm at over 6 percent! And indeed, compared to the double-digit rates in the years prior to 2016, this marks a somewhat restraint growth. Having said that, in relation to the German market, this percentage rate is still downright heavenly.
To the column "China's shopping paradise"
Further contributions in Chapter China

The little something extra for shopping carts

The shopping cart of tomorrow is a flexible system

Photo: smartphone docking station for shopping carts; © systec POS-Technology
You are wrong if you think shopping carts are just a means to an end. For retailers, it is more than just a mere service; it is also a calling card and advertisement while it promotes sales and customer loyalty all in one. To customers, shopping carts have one main purpose: they are convenient. But that’s also why numerous applications and service functions can be added to shopping carts. We took a closer look at the currently available options.
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EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information
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Retail Marketing, Hompage News

Checklist for EuroShop 2020

So that you can prepare your visit in the best possible way, we have compiled all the important information for you here in compact form.
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Hompage News

Retail Marketing - dimension

This year again, the retail marketing dimension at EuroShop 2020 offers a wide spectrum of increasingly digital, ever more intensive interaction with the customer.
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Retail Marketing, Hompage News

Shop! POPAI Village

For the first time Shop! POPAI Village 2020 will be presenting itself in a central location in the new hall no 1. Entries for the 10th POPAI D-A-CH Awards are open now!
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Lighting, Hompage News

Retail lighting: Italian Lighting Lounge

EuroShop 2020 provides a shared event space dedicated to the excellences of Italian companies in the field of indoor and outdoor lighting and industrial design that will present the newest trends and the most innovative systems to the international market.
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Expo & Event Marketing, Shop Fitting & Store Design, Retail Marketing, Visual Merchandising, Hompage News, Refrigeration & Energy Management, Lighting, Retail Technology, Food Service Equipment

Product database for EuroShop 2020

From shop fittings with furniture, mannequins and lights to refrigeration units and security installations, as well as marketing and technology solutions - everything your retailer's heart desires at EuroShop.
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Expo & Event Marketing, Shop Fitting & Store Design, Retail Marketing, Visual Merchandising, Hompage News, Refrigeration & Energy Management, Lighting, Retail Technology, Food Service Equipment

EuroShop 2020: tips from Elke Moebius, Global Head of Retail

Nobody knows more about the EuroShop than Elke Moebius, Global Head of Retail / Retail Technology, Messe Düsseldorf. So who better to give a brief overview and insight into EuroShop 2020: What to look forward to and how can you prepare for the show?
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Hompage News

Shopfitting & store design

What does a shop or store have to be today? Place of experience? Feel-good location? Third Place? Pop-up marketplace ? What does it have to look like, how does it feel? Answers to these questions can be found in the Shop Fitting and Store Design dimension!
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Expo & Event Marketing, Shop Fitting & Store Design, Retail Marketing, Visual Merchandising, Hompage News, Refrigeration & Energy Management, Lighting, Retail Technology, Food Service Equipment

D:vis Visitor Information System

The digital visitor information system D:vis (Digital Signage Visitor Information System) is now available.
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Expo & Event Marketing, Shop Fitting & Store Design, Retail Marketing, Visual Merchandising, Hompage News, Refrigeration & Energy Management, Lighting, Retail Technology, Food Service Equipment

Service ABC

All information and services about EuroShop 2020 can be found in our Service ABC.
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Expo & Event Marketing, Shop Fitting & Store Design, Retail Marketing, Visual Merchandising, Hompage News, Refrigeration & Energy Management, Lighting, Retail Technology, Food Service Equipment

arrival

Come to EuroShop 2020 and away again - all information about arrival and departure!
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EuroShop Dossiers

Here you will find current article and interviews from retail sector in seven thematic dossiers.
To the dossiers

Get LinkedIn

with EuroShop - The World's No. 1 Retail Trade Fair

Tom van Soest is giving his ten best tips on how to drive in-store performance.
LinkedIn Corporation © 2013
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To get in contact with us, please mail to: redaktion@EuroShop.de

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EuroShop - The World's Leading Retail Trade Fair, Mar. 05 - 09, 2017

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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH/ iXtenso.com
Newspartner: EHI, beta-web GmbH/ iXtenso.com

Legal disclaimer

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Phone: +49 211 4560-01
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