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Happy Birthday EuroShop! 50 successful years


This year, EuroShop can watch back to a half-century history. In matters of retail it has always been a trendsetting event. Delightful impressions can be found in this newsletter.

Also: How can brands set the POS into scene in an emotional way? What does a flasghip store look like in the digital age? And which features do shopping carts offer today?

Enjoy reading!

Your Team of EuroShop

50 years of EuroShop – a global career made in Düsseldorf
"The POS is not rocket science" – emotional design for Astra
The right shopping cart for every customer
adidas in London: A flagship store in the digital age
Retail News
From our LinkedIn Group
Newsletter Service

50 years of EuroShop – a global career made in Düsseldorf

two mannequins in 70s style
The year the Yellow Submarine emerged for the first time and a goal at Wembley caused a stir history was also written in Düsseldorf because 11 to 15 June 1966 saw the first EuroShop being held in Düsseldorf. Back then nobody knew that it would become the leading trade fair for the global retail world.
Click here for impressions of the last 50 years
More on EuroShop's history
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"The POS is not rocket science" – emotional design for Astra

Interview with Lars Roisch, Managing Director at Stein Promotions

Shopper, retailer and industry: product marketing needs to include these parties’ interests at the POS system. That’s good advice from Lars Roisch, Managing Director of the Stein Promotions Agency. In this interview, he explain how his team has solved this challenge in a design project for the Astra beer brand.
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The right shopping cart for every customer

Today’s shopping carts are adaptable like a chameleon

Bulky and unwieldy carts are a thing of the past. Although shopping carts are still metal wire baskets on wheels, the number of different types of carts has increased. Shopping carts need to adapt, both to customer needs and the corporate identity of the store.
Family in supermarket
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adidas in London: A flagship store in the digital age

The shoe is the star

adidas store
The shoe is the star. The hip sneakers in London’s adidas store are downright being celebrated. Selected items are showcased in an abundance of space. The branding of the label is reflected in every corner. A flagship store like no other. The digital applications show what the future may bring.
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EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information and the trailer
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Get LinkedIn

with EuroShop - The World's No. 1 Retail Trade Fair

Use our group both before and after EuroShop to hold discussions with industry experts and suppliers of the retail industries.
LinkedIn Corporation © 2013
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EuroShop - The World's Leading Retail Trade Fair, Mar. 05 - 09, 2017

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