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They offer a huge number of possibilities for brick-and-mortar retail: digital signage solutions. Screens in any form and size connect the virtual with the real world and are supposed to inform and entertain the customers. This is also the reason it is really important to keep the content relevant. Enjoy reading!
Your Team of EuroShop
www.euroshop-tradefair.com EuroShop 2017 records an excellent registration status of exhibitors! Since the official registration period has just expired, those who want to sign up should hurry! Because soon the planning of the booths will start ...
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Missed opportunities: Challenging online shopping
Accessible websites generate sales
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First, the good news: technically, there should only be winners when it comes to this subject. Providers of accessible websites service the largest possible group of customers and generate the most sales. However, many people need to overcome obstacles in using most websites. This means all parties lose – both the webshop operators and users.
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How content fills the screens
In-store Digital Signage
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Digital signage solutions are becoming increasingly popular in stores because their content informs and entertains customers and supports them in their purchase. As an eye-catcher, digital signage offers endless possibilities – but only if the content is carefully selected. Retailers are still intimidated by this aspect – though there are various content management solutions that support them in this process.
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New ways to improve customer communication
Digital media at the POS are becoming increasingly popular
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Customer communication is increasingly influenced by digital media at the store. Whether this happens via app on the customer’s smartphone, on a large flat screen, on a small display at the checkout or on an interactive kiosk – in-store digital media provides retail with a large variety of opportunities to directly address the customer.
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3 questions to ... Paul Davie, General Manager Asia, SI Retail
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Paul Davie talks about the role the Chinese market plays for shopfitting and looks forward to the Chinese C-star exhibition in May 2016 where SI retail is going to present its products and services to engage with a wide range of exhibitors and visitors.
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Register online for C-star and Conference now!
C-star in Shanghai from May 18th-20th, 2016
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Experience the extensive supporting program of the fair titled The Future of Retail – Local Heroes with Global Potential which offers first-hand information about the entire Asian market.
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Less than one in four consumers feel retailers understand their needs
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UK consumers are unsatisfied with most aspects of their retail experience, a third find shopping more frustrating than five years ago and six in ten are using a wider range of retailers than at the height of the last recession.
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EuroShop 2017: Retuned for your success
With seven themed dimensions
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45 percent of consumers purchase brands for rewards
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More than 45 percent of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions. The Maritz LoyaltyNext Customer Study surveyed 2,000 consumers on their loyalty to and engagement with brands.
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Retailers lose millions each year due to check-out misery
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UK retailers are missing out on millions of pounds in lost sales by not listening to staff who’ve spotted a vital need to improve customer service at the check-out, according to Miura Systems. The mPOS specialist interviewed hundreds of store staff, shoppers and senior retail executives in order to better understand the world of retail and payments today.
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Mom-And-Pop vs. The Big Box: Both can win in emerging markets
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Over the past two decades, so-called "big box" stores have transformed the retail landscape in emerging markets, but not in the way many local store owners and policymakers had feared.
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Get LinkedIn
The right displays for retail
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Read in our group what the advantages of the right displays in retail are.
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To get in contact with us, please mail to: redaktion@EuroShop.de Please recommend us and send this newsletter to your friends/colleagues EuroShop - The World's Leading Retail Trade Fair, Mar. 05 - 09, 2017  Insert date into iCal
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Partner of Messe Düsseldorf:
Portal editorial team: beta-web GmbH/ iXtenso.com
Newspartner: EHI, beta-web GmbH/ iXtenso.com
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