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Multisensual Marketing - Touching brick and mortar retail


Brick and mortar retail has a big plus for customers: by reaching all their senses to create a lively shopping event.

What is important here? Experts from psychologists to interior designers tell us in our Topic on multisensual marketing.

Enjoy reading!
Your Team of EuroShop

Interview with Professor Monika Imschloß
What brick-and-mortar stores do better than online retailers
Interview with Hannes Bäuerle, raumProbe
Diversity can improve stores' sales performance
Back-to-School fails to pull retail stores out of summer slump
ICSC’s Baltic States annual conference
From our LinkedIn Group
Newsletter Service

What we hear is what we feel: Guiding the buying decision process sensibly

Interview with Professor Monika Imschloß, University of Cologne, Germany

For retailers, these insights could mean brand-new kinds of targeted sales promotion at the POS: our perception on how things feel to us can change depending on what type of music we listen to. Psychologist Professor Monika Imschloß of the University of Cologne discusses the findings of her study with us.
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Just try it: What brick-and-mortar stores do better than online retailers

Experiencing and testing with all senses

Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an experience can range from very simple settings all the way to gigantic backdrops.
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Please touch! Material gets to tell a story

Interview with Hannes Bäuerle, raumProbe

Retailers have many choices when they design their stores. The large variety of materials ranging from wood to concrete and the endless options of colors and shape of design elements are hard to fathom. And what exactly is the latest trend? Interior designer and co-owner of raumProbe, Hannes Bäuerle, has an amazing overview.
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EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information and the brand new trailer

Research & Technology

Diversity can improve stores' sales performance

The new study from the Naveen Jindal School of Management at UT Dallas merges two opposing views on diversity in the workplace, said Dr. Orlando Richard, associate professor of organizations, strategy and international management and lead author of the study.
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Back-to-School fails to pull retail stores out of summer slump

RetailNext has released its monthly Retail Performance Pulse, showing a 7.3 percent year-over-year decrease in sales on a 9.9 percent decline in traffic at physical stores for the retail month of August (August 2 through August 29 on the retail 4-5-4 calendar).
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Politics & Associations

ICSC’s Baltic States Annual Conference places retail “At the Heart of the Communities”

More than 150 retail real estate professionals converged in Tallinn, Estonia for the 9th ICSC Baltic States Retail Real Estate Annual Conference. The conference theme “Destination Retail: At the Heart of the Community” attracted local and international expert speakers who discussed the current economic outlook for the region as well as how shopping centres are in the hearts of consumers.
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Microsoft Corp. with first flagship store

From our LinkedIn Group

WindowsWear debuts Microsoft's Window Displays and First Flagship Store on Fifth Avenue in in New York City.
LinkedIn Corporation © 2013
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