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Store design is crucial for the shopping experience

The design of a store is crucial in determining whether the customer feels comfortable and thus is an important instrument for creating a good shopping experience. The current topic therefore deals with the different shop types and logistics for shopfitting.

Read also in this newsletter: More about the Pop-Up retail market in the UK and how the fair trade logo boosts consumer’s willingness to pay.

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Your Team of EuroShop
www.euroshop-tradefair.com

	Using the right store format
	How furniture ends up in the store
	Shop design works different in China
	A Pea in the Pod opens shop in Harrods
	Commerce anywhere the customer wants it
	The state of mobile apps for retailers
	Pop-Up retail in UK now worth £2.3 billion
	Fair trade logo boosts willingness to pay
	From our LinkedIn Group
	Newsletter Service

Using the right store format

Flagship, Concept and Pop-up Store: Distinguishing the shops

Even for retail professionals, it is often unclear which label means which type of shop. But the different shop formats can be clearly distinguished through a defined target group, fitting design and a coherent product range. Used right, they all can have a tremendous impact on sales and on the brand image.

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How furniture ends up in the store

Interview with Michael Sterk, Imperial Logistics International

You need to overcome a mountain of logistics before a store is able to launch with a new look. Furniture and equipment need to be available at the right time, so shopfitters are able to do their work. Retail Business Unit Director Michael Sterk from Imperial Logistics International spoke with us about the particular challenges of the industry sector.

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Shop design works different in China

Understanding the target groups in different countries

The Chinese retail market is developing rapidly right now and may even become one of the most important retail markets there are. This is a valid reason to get to know this retail culture better. Shop designers and retailers should make sure to understand the wishes of the respective target group.

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A Pea in the Pod opens shop in Harrods

Destination Maternity Corporation announced it opened a A Pea in the Pod shop in shop at Harrods, the iconic Knightsbridge department store in London. This relationship marks the first time A Pea in the Pod branded apparel and its unrivaled assortment of designer brands will be available in the UK within a brick and mortar location.

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Report: Commerce anywhere the customer wants it

MarketLive announced the results of its Q2 2015 Performance Indexreport, measuring the real-world buying behavior of millions of consumers shopping online during the second quarter of 2015.

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"The state of mobile apps for retailers" study

The study looks at how smartphones and apps are changing the retail landscape and how retailers should respond to engage shoppers.

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Pop-Up retail now worth £2.3 billion to UK economy

Pop-up retail is now worth £2.3 billion to the UK economy according to Britain’s Pop-Up Retail Economy, the second annual report into the pop-up sector from Centre for Economics and Business Research (Cebr).

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Study finds fair trade logo boosts consumer’s willingness to pay

A blue-green circle around a stylized figure in black with a raised arm: Since its launch in 2003, the Fair Trade logo has hardly changed. Critically, the emblem influences subjective evaluations of products, as researchers at the Center for Economics and Neuroscience at the University of Bonn demonstrated in their latest study.

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"The ethos of brick and mortar retail"

From our LinkedIn Group

Nilesh Rathod, Founder of Ensemble Infrastructure India Limited, shares his opinion about how eCommerce will always just complement brick and mortar retail, but will never completely replace it in our LinkedIn group.

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To get in contact with us, please mail to: redaktion@EuroShop.de

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