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Customer loyalty in social networks: It is possible

According to a study by the eco – Association of the German Internet Industry, a comprehensive “unified communications“ strategy is the key to better customer relations. The times of long waiting times and inflexible service hotlines are finally over. Today, customer requests need to be addressed quickly and efficiently through the right communication channels. This also includes social media.

Read in this month's EuroShop newsletter, how retailers can use social networks to improve their relationships with the right strategy.

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Your Team of EuroShop
www.euroshop-tradefair.com

	The direct line to the customer
	Creating an authentic omni-channel shopping experience
	User community takes care of Microjobs
	EuroCIS 2015 with another record result
	3 questions to ... Stefan Grote, Ansorg
	The future of retail - the future of creating destinations
	ICSC strengthens its European advisory board
	NRF forms patent reform coalition
	From our LinkedIn Group
	Newsletter Service

Customer loyalty in social networks

Topic

Just offering the option to buy on the Internet is no longer enough. Customer service is also being increasingly used online these days. Also in social networks for instance.

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How companies can create an authentic omni-channel shopping experience

by Pat Phelan, Vice President Client Services EMEA, Bazaarvoice

Marketing has been very linear in the past. Marketers have tried to steer customers into clearly defined tracks, so that they behave in a predictable manner during the buying process. This has changed – customers no longer want to be forced into these linear models. A multitude of shopping channels is available for customers in retail today. Consumers choose their own path during the buying process.

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User community takes care of Microjobs

Topic

Apps and social networks are not the only digital points where retailers can get in contact with their customers. Microjobbing apps can make the customers to employees which take care of different special tasks, for example the verification of correct advertising campaigns and instore communications.

Trade Fair News

EuroCIS can report a record already. Over 9,000 net square feet are already occupied, which is 30 percent more than the previous event. Thus, EuroCIS 2015 will be the largest in its history as a stand-alone event with 300 exhibitors from 21 nations.

... Stefan Grote, Ansorg

Responding to the moods of the moment and saving energy simply with a tablet: Ansorg has developed a system that makes lighting control much easier for retailers. In this interview, Stefan Grote presents its advantages.

The C-star Retail Conference

Messe Düsseldorf is delighted to provide the first details of our C-star Retail Conference, which will take place on May 13-14, 2015 in Shanghai.

News

© International Council of Shopping Centers (ICSC)

Laurent Morel, Chairman of the Klépierre Executive Board and Michel Dessolain, Co-CEO of mfi AG, have been appointed to the International Council of Shopping Centers (ICSC) European Advisory Board.

News

The NRF will launch United for Patent Reform, a new business coalition which will pursue patent reform legislation aimed at curbing abuse of the patent system. “The nation’s retailers stand united with leading technology companies in the fight against patent trolls,” NRF Senior Vice President for Government Relations David French said.

From our LinkedIn Group

Pete Miller LC Executive Vice President at CBMC Commercial Lighting, states in his post that antique lighting can be a particularly suitable choice for your retail outlet to attract your target market if it complements the architectural design of the building.

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