A targeted product presentation in combination with professionel lighting positively affects the disposition to buy. In order to achieve a perfect lighting solution some basic rules have to be observed. Just brightness is not the solution to the problem. It is the perfect symbiosis of wide and close range lighting, different light colour, light emission angle and use of filters that creates a comfortable room atmosphere. Room size, type of goods for sale, customer traffic, target group and last but not least brand identity require customized lighting solutions. planlicht offers a wide range of state-of-the-art lights and lighting systems and custom solutions to almost any lighting requirement for shops and more..