Omnichannel was also one of the main topics at EuroShop 2014. In this interview with EuroCIS.com, Jörg F. Hölterhoff, Business Unit Director for Toshiba Global Commerce Solutions Germany, talks about the new challenges in the checkout area and the importance of mobile solutions. He introduces the latest products with which Toshiba supports retailers in omnichannel commerce.
Omnichannel commerce presents brick-and-mortar retailers in particular with new challenges. In an interview at EuroShop 2014 in Düsseldorf, Stefan Clemens, Area Sales Leader Retail (CE) and Ralf Kluth, Software Sales Specialist, NCRRetail, explain how retailers can holistically tackle these challenges with comprehensive hard- and software solutions and utilize the full potential of omnichannel commerce.
Online and offline channels need to merge to fulfill the needs of mobile and informed customers. In this interview, René van der Horst, Area Sales Manager (CE) for Pricer AB, talks about the problems online and offline retailers encounter while developing new channels. He explains how a comprehensive omnichannel strategy helps in facing those challenges.