What moves people to buy a product? This question has been occupying the minds of market researchers, psychologists, retailers and suppliers of branded goods for several decades. The answer to this question is as complex as it is multi-faceted, and every day we gain new scientific and practice-oriented insights about the buyer, the shopper.
The new book covers 50 years of brand history at the POS. Leading international scientists, manufacturers of branded goods, retailers and communications experts elaborate on how POS communication worked in the past, where it stands today, and what it may look like in the future.
Move people to buy more!
Editor: STI Group
Publisher: Verlagsgruppe Deutscher Fachverlag, Frankfurt / Main
Bilingual English / German
Format: 246 x 290 mm