Customers often perceive the frozen sections in supermarkets as less inviting, due to their cold temperatures and sterile presentation of products. But things don’t have to stay that way. At Euroshop, HAUSER is exhibiting some examples of a premium look for deep-freeze cabinets using a new mix of materials and a new design that can dramatically improve the ambience in sub-zero sections.
For presentation, the motto is “back to nature”. With visual elements in in wood finish and transparent all-glass doors, deep-freeze units fit in perfectly with new supermarket design trends. To demonstrate this at Euroshop, HAUSER will be exhibiting coordinated combinations of deep-freeze and normal refrigeration units, such as the REMETA refrigerated multideck display cabinet with a MIRENGO deep-freeze cabinet in a gondola arrangement. This positioning combined with normal refrigeration units enhances the look of both – and the customer can find chilled and frozen products in one place.
Refrigeration in the checkout area
Chilled, impulse-buy islands in the checkout area have become a firm element in modern retail concepts. The checkout zone is generally the area with the highest space productivity in a shop. Short refrigeration units, such as the VINIA or VARIANDO series, enable shoppers to focus quickly due to their low height and function as “fresh islands” for chilled drinks or delicious filled baked goods and other snacks to go. Highly transparent refrigeration units with good-quality, conservative design allow shoppers to focus on the fresh food.
HAUSER is particularly concerned with meeting clients’ individual wishes and requirements. This applies equally to our refrigeration and deep-freeze units. The HAUSER modular system, comprising different optional features and variants, lets us assemble the perfect, individually tailored counter for each client. The refrigeration and deep-freeze cabinets can be combined with one another and customised with a variety of optional features and colours, and adapted to the individual store concept.