The eyes lust for more and technology makes it happen: digital signage provides an almost infinite pool of presentation types for advertising managers. In a time when multichannel retailing has become the workhorse, these types of advertising can also be linked and contents updated at the touch of a button.

The piece of clothing you have been looking for is right there in the shop window, but the store is closed? Starting now, this is no longer a problem. PayPal offers an innovative way of shopping that sets new standards. Customers are now able to shop after hours or on holidays and Sundays in Germany thanks to QR code shopping. In our current interview, Matthias Setzer, Director Merchant Services at PayPal Deutschland GmbH, explains how this model works.