In October the digital signage system by dimedis was awarded the “Best Practice Award“ at the viscom 2011 in the “guiding signage” category. Since March 2011 the software has been at work in the “Schlosshöfe“ shopping center in Oldenburg, operated by ECE. In our interview, Master of Science in Computer Science Birgit Poppke presents numbers on the use by customers. She explains why Smartphones and kiosk terminals are not in competition with each other and how you can combine digital signage with coupons.