Increasing digitization and increasing expansion of Smartphones and tablets result in new demands by customers on retailer services. Retailers have to meet these demands to maintain an edge over their competitors. Yet even the salesperson in the store can utilize digital solutions to modernize and improve customer service.

Some people insist on personal service, others prefer to get their information via Smartphone and product videos: each customer has their own idea on what great customer service at the POS should look like. André Lagois of the German Federal Association of POS Service Providers (German: Bundesverband POS Dienstleister e.V.) sees the quality of information as the most important characteristic with all these options.

Digital services are becoming more and more important for customer acquisition and retention. Consumer behavior has also changed due to the skyrocketing expansion of smartphones and today’s customers buy from all sales channels. In this interview, NuBON CEO Norbert Gödicke explains the benefits of using a smartphone app for mobile couponing and mobile advertising for retailers and customers.