Since its foundation in the year 1990 ideea has developed from a classical stage and theater set constructor into one of Germany’s largest producers of exhibition stands and decorative constructions. Starting with a team of six decoration professionals, ideea today is a company with around 120 permanent staff. The product range comprises all services in the areas of trade fair, event, exhibition, shop and showroom as well as TV and theatre. In cooperation with the Fraunhofer FIRST, a research institute located in Berlin Adlershof, ideea has developed a new and one-of-a-kind technology to allow the presentation of complex stage sets or stand designs during the planning phase. „ideea virtual“ is a 3D-programme that allows the client to literally perambulate fair stands, TV Studios, theatre stage sets or even shop interiors - before the actual construction has started. The advantage: an immense reduction of time and costs. Among those, who realised these advantages are for instance Germany’s large TV stations ARD, ZDF and RTL. They used „ideea virtual“ to develop TV studio sets for their main News shows. Also, Samsung and the German labour union ver.di planned their projects with the help of this 3D-technology.

For more information please contact: Caroline Boehnke
Tel. +49 (0) 30 6704-4815, e-mail: c.boehnke@ideea.de

ideea Messe- und Dekorationsbau GmbH,
Ernst-Augustin-Straße 1a, 12489 Berlin

www.ideea.de