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31/01/2002

Umdasch Shop-Concept GmbH

UMDASCH: An impressive setting for new programmes

There is a pronounced trend to develop project- or company-oriented shop-fitting systems to create a distinctive image. Existing systems and fittings persist as basic ideas and are enhanced with a brand-promoting design. Umdasch adopts this philosophy for the presentation of its new shop-fitting programmes in Düsseldorf. The individual systems will be presented in a strong dramatic setting branded by Nando Miglio.


Scenario 1 will feature the glass system Pan, the middleshop system Steco, and the wall and middleshop system Varo, together with the deco system Steco mini.
The round tube system Pylo is the focal point of Scenario 2 and demonstrates its ability to achieve a full and distinctive spatial presentation. The wall system Arena 4, together with the middleshop upright system Eco X in scenario 3 has a pronounced architectural impact. Fine steel, glass and colours impart an interesting optical effect to Eco X.
In general Umdasch designers envisage a trend towards thin, optically light and translucent materials. Round and homogenous forms are also in fashion.

A titbit for architects, planners and designers: The Umdasch product information system Visible4You. This software will make the planning and design of stores considerably easier.