Landsberg, December 2010 – On 26.11.2010, the Landsberg-based manufacturer of the SelfCooking Center® received the Manufacturing Excellence Award for the second time since 2006. The jury awarded the prize because the company had clearly and convincingly specialised in meeting the customer’s needs. The comprehensive training courses and workshops and the excellent sales process implemented solely by trained chefs both bear witness to Rational AG’s outstanding understanding of its customers.

“The primary aim of our company is to offer our customers the maximum benefits at all times. This focus on the customer’s needs is not limited to sales, however. It also runs through our development, production, logistics and finance and accounting processes – and so applies to every employee.
We are proud that our daily efforts to constantly improve customer benefits were once again recognised as exemplary by a distinguished panel of experts”, says Dr Günter Blaschke, Chairman of the Board of Rational AG.

This is the 6th time the Manufacturing Excellence Award has been given. The emphasis of the competition is placed on analysis and assessment of the contestants by an independent panel of scientific and industry experts.