A complete success: C-star 2015 in Shanghai

May 15 saw the closing day of the inaugural edition of C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail. Now after three show days, Messe Düsseldorf (Shanghai) Co. Ltd., the organizer of C-star, is proud to announce that the show was a phenomenal success. In the run-up to the trade fair, we have talked to some experts on the most important issues for the Chinese retail industry.


"The biggest difficulty in the Chinese market is the price perception"

Hans Boodt Mannequins to join C-star and enter China

Photo: Peter Ouwerkerk

© Hans Boodt Mannequins

In April 2015, Hans Boodt Mannequins announced to enter the Chinese market and to participate at C-star. With its mannequins featuring exceptionally high quality and remarkable designs, Hans Boodt Mannequins is - without a doubt - one of the leading trendsetters in the global mannequin business. The company will operate with the brand name 翰斯模特Hans Boodt Mannequins. Peter Ouwerkerk, the China Operations Manager of 翰斯模特Hans Boodt Mannequins talks about the opportunities and challenges of the Chinese mannequin market.


"Correctly designed right retail space results in a successful mall"

Interview with Peter Sharp, President of Walmart Asia Realty

Photo: Peter Sharp

© Walmart

With SAM’s Club, Walmart has created a successful warehouse shopping club with a strong presence especially in China. Peter Sharp, President of Walmart Asia Realty, talks about which features shopping malls should have. He also shares his thoughts about how C-star presents the current demands regarding design, concept creation and shopfitting.


Battling IPR infringements: the C-star Fair Competition Initiative

Interview with Raymond Kok, Schindhelm Shanghai

Photo: Raymond Kok

© C-star

As one of the largest consumer markets worldwide, China is attracting ever more foreign firms to conduct business in the Far East. However, in recent years numerous foreign companies in China are increasingly struggling with legal rights issues, such as violations of intellectual property rights (IPR). In order to raise awareness and offer solutions for this issue, the organizing team of C-star is initializing the C-star Fair Competition Initiative.