Umdasch Shop-Concept and Assmann Ladenbau will be presenting their products and services under the motto “A la carte” at the EuroShop in Düsseldorf from 26 February − 2 March 2011. The two core brands of the Umdasch Shopfitting Group promise guests of the world’s leading shopfitting trade fair a very special menu of pioneering trends, entertainment and culinary pleasures. These treats will be served in Hall 12 by a starred chef together with the shopfitting professionals of Umdasch and Assmann.

“There are a number of obvious similarities between excellent cuisine and successful shops. In both cases carefully selected ingredients, creative recipes and professional preparation lead to unique results. Cooking wins people over, and so does inspiring product presentation. Those were the ideas behind our EuroShop concept for 2011,” explained Dipl.-Volkswirt Helmut Neher, the Executive Director of the Umdasch Concern who is responsible for the shopfitting section. The focal point of the stand, which will cover an area of about 800 m², will therefore be a spacious communication area in which guests will be plied with culinary specialities as well as first-hand information. Special gourmet evenings have also been planned for two days during the fair.

Sustainable shopfitting and professional project management

Umdasch and Assmann will present their current products and service modules in an attractive way within the two theme areas. One of the major focal points at Assmann Ladenbau will be the subject of sustainability. Indeed, the slogan “We fit out shops. Responsibly” seems all the more credible with the current certification according to ISO 14001:2004. In concrete terms the company will be presenting its “Green Shelf”, the shelf with the smallest ecological footprint. Shelves for this system are made of “green materials” such as wood, bamboo, cardboard, banana stalks and reeds. The “Smart Shelf” on the other hand fulfils in a light-hearted manner the consumer’s demands for product transparency. The product information is mounted on the product in the form of a 2D code and can be called up at any time on a display or monitor in real time. A further innovation is the programme “Fino”, a presentation system for high-quality food and non-food ranges on the basis of the ALL4One family. Its organic forms, concave and convex shelf shapes and backlighting using LED technology make it a very attractive product.

The enormous importance of professional project management in modern shopfitting is dramatically presented in the Umdasch Shop-Concept area. In fact, in addition to its role as an international shopfitter, the company has also developed into a reliable logistics partner for national and international rollouts for famous companies. The 2011 programme of the Umdasch Shop Academy will also be presented; the latter has established a reputation as a highly specialised institute of further education for the retail sector. Amongst the highlights are without doubt the shop expeditions “Laden-Dramaturgie LIVE!” (Shop Dramaturgy LIVE!), which will be heading for Shanghai and Las Vegas in 2011 and in 2013 even “In 18 Tagen um die Shopping-Welt” (In 18 Days around the Shopping World). A further contribution is devoted to the presentation of the service modules “Brand Strategy”, “Brand Design” and “Store Planning” by ShopConsult by Umdasch. In the product sector Umdasch Shop-Concept will be presenting in Düsseldorf its push-fit system “Stack Easy”, its wall system “Hanging Frame” and its aluminium programme “AlGate”.

Punctually in time for the EuroShop, the “Ladenbau- und Laden-Marketing-Lexikon” (Encyclopaedia of Shopfitting and Shop Marketing) will be published and presented at the Umdasch and Assmann stand. It is being produced by the Umdasch Shop Academy and published by the prestigious Callwey-Verlag in Munich. The publication will consist of two main sections and is intended to serve as a useful tool for all those involved in the design and realisation of shop investment. In the classic encyclopaedia section some 1,000 terms from the fields of shop architecture/shop design, shop lighting, shopfitting, POS marketing and visual merchandising are explained. The second section contains 28 specialist essays by proven international experts relating to current topics in the retail and shopfitting sector.