Reflexis Systems (UK) Limited

Reflexis Announces Executive Appointment to Lead Growing EMEA Sales

Reflexis Appoints VP for EMEA Sales

NEW YORK CITY and LONDON, January 14, 2008 -- Reflexis today announced the appointment of Shirley Strachan as Vice President of Business Development and EMEA Sales. In her new role at Reflexis, Strachan will be based out of the company’s London office.

Strachan has more than 20 years of experience in the retail and IT industry, including six years at Reflexis where she was most recently responsible for Business Development. She has held a variety of roles in sales, sales management, consulting, and professional services management. She also has extensive and diversified international experience in business development and process definition. Strachan has been based in a variety of geographies, including the UK, Caribbean, and United States. Prior to joining Reflexis, she was with Fujitsu Transaction Solutions, where she managed retail sales for the U.S. West and Central regions.

“Reflexis is the acknowledged market share leader in our space and is seeing heightened demand in Europe, the Middle East, and Africa,” said Strachan. “The increased demand we are seeing requires a higher level of executive leadership in EMEA. I look forward to working with Reflexis executives, our growing sales group, and our partners to build a team that satisfies the demand for our solutions while continuing to provide the award-winning service that our customers have come to expect.”

About Reflexis Systems, Inc.
Reflexis helps retailers turn strategy into action and increase sales. Reflexis customers include Tesco plc, B&Q, Homebase, Debenhams, The Home Depot, Sears Holdings, Staples, Circuit City, Toys "R" Us, Barnes & Noble, AutoZone, and many other Top 250 Global Retailers. Reflexis customers have reported dramatic improvements in store-level compliance with corporate strategies; higher productivity of merchandising, field, and store management; and increased revenue.
Reflexis solutions enable retailers to drive excellence in their merchandising, store, and vendor operations by employees, suppliers, and third party service providers. Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts, with the Customer Operations Group in Kennesaw, Georgia and international offices in the UK, Germany, and India. For more information, visit

Reflexis Systems (UK) Limited
OP Choudhary
5 Belvedere, Basing View
Basingstoke, Hampshire RG21 4HG
United Kingdom
Phone: +44 (0) 1256 857310
Fax: +44 (0) 1256 857320