Displaying at 11/F42, design-led ALU is challenging perceptions with its 'Nothing is what it seems' theme. The exhibit demonstrates how ALU's systems, displayed in a variety of inspired spaces, can evoke different emotional responses and create diverse environments. Visitors will be able to journey through a variety of themed environments, from graffiti to baroque and multimedia to minimalism. Each environment has its own energy and ambience and demonstrates how design can dominate space, acting as a creative 'sweet shop' to excite and inspire imaginations.

Collaborations with fashion students, a photographer and artists complete the 'Nothing is what it seems' 2005 campaign at Euroshop.