A successful example of multi-sensory on and off-line content aimed directly at the public is the ‘Experience Island’ developed by STI for PC accessories for the amBX-Game Series from Phillips. Light, sounds, vibrations and a fan give an authentic gaming experience.

The display had been developed for the best possible test and gaming experience. The construction captures the sound and provides good acoustics and gives plenty of room for the integrated ‘sub-woofer’. Lights are synchronised to illuminate the on-screen action. The hand controls for the console vibrate in response to the track in play while two fans cool-down the hot drivers. The display, found in all big electronic-outlets, invites customers to try-out the game system for themselves, turning them into fans of this exceptional product.