On stand 6H57 Microsoft will present an intelligent shelf with video on demand functionality based on RFID which was build in cooperation with Checkpoint Systems, Wincor Nixdorf and Online Software. The intelligent shelf offers new advertising and Sales possibilties to retailers. Besides pricing information, offers can be enhanced with emotional content like pictures, videos and animations. The customer gets (e.g. in split screens) an attractive cross-promotion offer concerning another product. The cross-selling effect influences the customer to stay longer in the store and to buy more products. The intelligent shelf recognizes all placed products with smart labels. As soon as the customer takes a product from the shelf, product specific advertisments with up-to-date price and information are displayed.

Partners:
Online Software: PRESTIGE Software solution
Market leader for software solutions for price and advertising communication at the POS
- builds the CPU of the shelf
- input of product, price and advertising information (pictures, videos, text, price, promotions)
- Design of advertising content for Cross-Selling activities
- PRESTIGE automatically shows the price and advertising information via DisplayEngine once a product is taken
www.online-gmbh.de

Checkpoint Systems: System integration- and RFID technology
Multinational manufacturer and system integrator of RFID, labelling, goods security and Merchandising solutions for retailers and their suppliers
- Solution Design and setup of the intelligent shelf with integrated RFID technology
- Integration and Installation of the system components in the shelf
- production and programming of the Smart Labels
www.CheckpointEurope.com

Wincor Nixdorf: Electronic displays
-full service provider of visual merchandising solutions for the POS
- manufacturer and serviceprovider of Promotion screens, Beetle /iScreen family with seperate display processing unit
- system partner from development to installation at the POS
www.wincor-nixdorf.com