Mavis GmbH presents first “Visual Merchandising World-Award”

Award ceremony VMW Award on Feb. 20, 2014 at 4 pm, Stage, Hall 4,re.lab + lounge

The advancement award conceived by the Mavis GmbH has the special goal of giving more attention to the new “RETAIL DESIGN” study programme, the only one in all of Germany.

For the 18th time, the most important fair worldwide for the world of international retail trade is taking place from February 16 – 20. Every year, the EuroShop sets new trends, is considered a motor for ideas and innovations and serves as an international business platform where contacts are made and solutions found. At the EuroShop 2014, the international who’s who of retail come together.

Among the exhibitors, the spectrum ranges from global market leaders to young start-ups. On 200,000 m2 exhibition space, there are 2,000 exhibitors from 50 countries. One can expect 100,000 trade specialists from almost 100 countries to come.

The Mavis GmbH, with its headquarters in the Media Port Düsseldorf is one of the exhibitors represented on the 700 m2 exhibition area of the University of Applied Sciences Düsseldorf, Hall 4, re.lab + lounge. The Mavis GmbH stands for the staging of brands in retail spaces, making it possible to tangibly see and experience international and national brands on site – from the individual corporation headquarters to the retail company with many hundred retail stores worldwide – for fashion, lifestyle, sports, food, entertainment electronics, cars, museums and agencies.

With its unique concepts, the company has successfully held its own on the market for over 15 years. Mavis finds inspiration and ideas on their own advertising-free trend blog among other places. This blog was launched precisely for this reason. Here trend scouts from the biggest fashion capitals of the world (Paris, New York, London, Milan, Tokyo, Berlin, etc.) blog regularly on the latest design trends in the areas of Retail Design and Visual Merchandising.

Prize: First VMW Award sponsored by Mavis will be presented

The Mavis GmbH cooperates for the first time this year with the University of Applied Sciences Düsseldorf and presents itself as a co-exhibitor at the so-called “re.lab – retail future lab” space created by design students of the university. The design student Clemens Müller developed this exceptional concept in his Master’s thesis, together with Sabrina Schwenecke for the EuroShop 2014.

"We would like to promote and honor the most promising work with our own award,” says Thomas Etz, CEO and founder of Mavis GmbH.

“We were enthusiastic about Clemens Müller’s and Sabrina Schwenecke’s idea from the beginning and as exhibitors we are happy to become, so to speak, a part of the “re.lab – retail future lab” concept. The quality produced by the retail design students is extremely high. That is why for the first time this year, we would like to promote and honor the most promising work with our own award,” says Thomas Etz, CEO and founder of Mavis GmbH.

The advancement award conceived by the Mavis GmbH is aimed at students in Dept. 02 - Design with the special goal of giving more attention to the new “RETAIL DESIGN” study programme, the only one in all of Germany. In all, fourteen exhibits by design students will be evaluated, which they, among others, especially designed and built in a EuroShop seminar. Among these exhibits, there are also Bachelor and Master thesis projects by the design students.

All exhibits are displayed for visitors to see at the “re.lab – retail future lab” space – Hall 4, re.lab + lounge.

The VMW-Award’s jury of experts consists of: Thomas Etz (Founder & CEO Mavis GmbH), Thomas Spieker (CEO Mavis GmbH), Prof. Dr. Rainer Zimmermann (University of Applied Sciences Düsseldorf, Dept. 02 Design), Prof. Philipp Teufel (University of Applied Sciences Düsseldorf, Dept. 02 Design), Klaus Lach (Vice-Chairman vmm), ElkeMoebius (Director EuroShop), Alexandra Iwan (Owner of textschwester), Angela Krause (Head of Press and Information, dlv).

The exhibits will be evaluated under the four criteria “Eye Catcher - Progressiveness” (Originality and Innovation: how unseen, independent and surprising is the design?), “Story - Claim” (Quality and Feeling: how high is the quality and how poetic is the design?), “Thinking - Inner Logic” (Reflection - Theory: does the work reflect a current challenge for the retail sector, does it offer a plausible thesis?) and “Practice – B2B/B2C” (Practicality and Applicability: does the work offer practical benefit and applicability for the retail sector?).

The award ceremony takes place on February 20 at 4pm on the stage at re.labs in Hall 4, re.lab + lounge.The prize includes a study tour to New York offered by the dlv Netzwerk Ladenbau (Shopfitters and Suppliers Network) with the focus on “Shopfitting& Visual Merchandising”. The prize is sponsored by the Mavis GmbH, is worth EUR 4,000 and includes $500 prize money.

At one glance

Mavis lecture on the topic PoS management and PoS communication: “My PoS Framework - retail solution - simplify your life”
Mon. February 17, 2014 at 1 pm, re.lab space Hall 4,re.lab + lounge(stage)

Premiere: First VMW Award sponsored by Mavis
Thurs. February 20, 2014 at 4 pm re.lab space Hall 4, re.lab + lounge (stage)