Nowadays, unadorned trade show booths and shop designs are no longer sufficient to convince customers about products and services; whereas emotions and worlds of experience come up trumps. Creative inspiration sources for the trade show and shop design sectors, such as how modern AV media can enrich interior architectural designs, will be presented by ict Innovative Communication Technologies AG, Kohlberg, at the EuroShop. The Swabian media specialists together with their partner von Hagen Design, Blomberg will present on 108 m² how such a symbiosis of innovative architecture and media technology can look (hall 10, booth C40). Using the most modern architectural and display elements, e.g. Seamless FlatScreens, can transform sales and presentation areas into ideally effective communication platforms. Due to their wide range of know-how and their creative design skills, ict AG is in this case the competent partner for project planners who are searching for extraordinary and individual solutions for trade show appearances or shop systems.