Reflexis Systems (UK) Limited

Homebase Selects Reflexis for Retail Execution Management

Homebase Selects Reflexis

LONDON, July 16, 2007: Reflexis Systems Inc., the pioneer and leader in next-generation Retail Execution Management, today announced that Homebase, the second largest DIY retailer in the United Kingdom, has selected RetailAction™ solutions to improve productivity and ensure a consistently positive customer experience in all of its more than 300 stores. After a thorough review, Homebase selected Reflexis over its direct competitor in the task management market. Homebase is part of the Home Retail Group (LSE:Home.L), the leading home and general merchandise retailer in the United Kingdom.

Homebase will implement RetailAction Manager™ for closed-loop task management and RetailAction StoreWalk™ for enhanced store walkthroughs and audits. RetailAction Manager™ will enable Homebase to streamline corporate-to-stores communication, coordinate planning, optimise workloads, and ensure the consistent execution of tasks in all of its stores; RetailAction StoreWalk™ will allow Homebase to monitor compliance levels and leverage real-time feedback for continuous improvement. Homebase will also deploy the solutions on handheld computers, enabling district and store managers to access essential information and communicate with headquarters while providing leadership and helping customers on the sales floor. Reflexis solutions will allow Homebase to automate many of its formerly paper-based processes, providing economic and environmental benefits by eliminating the need to print and send thousands of pages of paper per week.

“RetailAction Manager™ will make it easier for our staff to manage workload in our stores, which will translate into making it easier to deliver quality service and ultimately an all around better experience for our customers,” said Ian Jones, Retail Director of Homebase.

Reflexis was selected after extensive review of the market and was chosen primarily because of its ease of use and functionality, but also its scalability. “Reflexis have a good understanding of the issues facing fast changing, multiple-site retailers, and this is reflected in their product,” said Dave Clauson, Strategic Project manager for Homebase.

“Homebase is known for the service and wide range of choices and styles it provides to its customers,” said OP Choudhary, Head of Operations for Reflexis in Europe. “Reflexis is honoured to be selected by Homebase and proud to add the company to our growing list of leading U.K. retailers. We look forward to a fast, successful implementation that results in continued operational improvements and a rapid Return on Investment.”

About Reflexis Systems, Inc.

Reflexis helps retailers turn strategy into action and increase sales. Reflexis customers include Tesco plc, B&Q, Homebase, Debenhams, The Home Depot, Sears Holdings, Staples, Circuit City, Toys "R" Us, Barnes & Noble, AutoZone, and many other Top 250 Global Retailers. Reflexis customers have reported dramatic improvements in store-level compliance with corporate strategies; higher productivity of merchandising, field, and store management; and increased revenue.
Reflexis solutions enable retailers to drive excellence in their merchandising, store, and vendor operations by employees, suppliers, and third party service providers. Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts, with the Customer Operations Group in Kennesaw, Georgia and international offices in the UK, Germany, and India. For more information, visit

Reflexis Systems (UK) Limited
OP Choudhary
5 Belvedere, Basing View
Basingstoke, Hampshire RG21 4HG
United Kingdom
Phone: +44 (0) 1256 857310
Fax: +44 (0) 1256 857320