Matchstick Displays introduces its EVI (Enhanced Visual Graphics) range of POP signs and displays at Euroshop 2011. EVI is a multi-layered, dual-surface screen printing process that was granted a patent in Europe in 2009. EVI allows for a new kind of brand differentiation offering highlights and effects like 3D, Halo glowing and an illuminated neonlike edge. At Matchstick's booth 3E32 applications of EVI are on exhibit.