DEDHAM, Mass. and London, Nov. 19, 2007 -- Reflexis Systems Inc., the pioneer and leader in Retail Execution Management, today announced that Debenhams plc (LSE: DEB) has implemented RetailAction Manager to drive sales and maximise efficiency by turning corporate strategy into consistent store-level action. The London-based retailer has implemented the Web-based Reflexis task management solution in more than 140 stores throughout the United Kingdom and Ireland.

“Debenhams is known for providing its shoppers with a wide range of internationally recognized brands and superior customer service,” said OP Choudhary, Director of Operations for Reflexis Systems in Europe. “We look forward to helping Debenhams improve its operational productivity and enhance its already high customer service levels.”

About Reflexis Systems, Inc.

Reflexis helps retailers turn strategy into action and increase sales. Reflexis customers include Tesco plc, B&Q, Homebase, Debenhams, The Home Depot, Sears Holdings, Staples, Circuit City, Toys "R" Us, Barnes & Noble, AutoZone, and many other Top 250 Global Retailers. Reflexis customers have reported dramatic improvements in store-level compliance with corporate strategies; higher productivity of merchandising, field, and store management; and increased revenue.
Reflexis solutions enable retailers to drive excellence in their merchandising, store, and vendor operations by employees, suppliers, and third party service providers. Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts, with the Customer Operations Group in Kennesaw, Georgia and international offices in the UK, Germany, and India. For more information, visit www.reflexisinc.com

Contacts:
Reflexis Systems (UK) Limited
OP Choudhary
5 Belvedere, Basing View
Basingstoke, Hampshire RG21 4HG
United Kingdom

Phone: +44 (0) 1256 857310
Fax: +44 (0) 1256 857320